Coffee Cafes: A Hot Trend for Churches
Building community and attracting new audiences are two very important objectives for many churches, regardless of denomination. Many churches across the U. S. (and globally) have acted on a growing trend to help address these goals: open a cafe or coffee house inside the church. Depending on your church community’s own goals, a coffee house could also be a much-needed revenue stream for a declining membership or growing capital needs.
We live in a Starbucks world
Chances are, when your congregation walks out your chapel doors on Sunday morning, they are heading to the nearest Starbucks or local coffee house to get their fix before the rest of the day. Or perhaps, they came to church holding their white to-go cup adorned with that famous green mermaid. Younger generations, especially, feel comfortable in a cafe atmosphere and often include a weekly, if not daily, visit to a cafe or coffee house. Bringing this atmosphere to a church can make the Sunday ritual a little less intimidating or threatening to some, and can offer a convenience factor to those coffee connoisseurs in your congregation. If you’re reading this, you are probably already tasting your drink of choice – whether it’s a chilled frappuccino, a frothy cappuccino with your favorite flavor shot, or a bold cup of espresso. Even tea drinkers find comfort at a cafe, and many serve up smoothies for those looking for a fruity taste instead (which is also a great kids’ choice for younger families).
Coffee hour can build community
Imagine your sermon ends, and people don’t rush out the door. Instead, they chat with their neighbors over coffee in your narthex, or a church-run separate cafe. Imagine Bible Study ends, but the conversation continues over a cappuccino or hot tea. Imagine a pastor reaching out to get to know someone in his fellowship, and being able to offer a cup of joe in a relaxed atmosphere while trying to do so. Having a resource of this kind inside your chapel’s walls can be a great boost to your own congregation and provide ample opportunities to bring people together and inspire people to truly connect. Cut out the small talk about the weather and the “I’m good” automatic responses, and really get to know your church-goers a little better.
Integrating technology will modernize your church
Coffee houses don’t just sell coffee. They have Wi-fi, promote new music, and keep people connected – in a more global way than previously mentioned. To do a cafe right, you need to offer free Wi-fi to your customers, so they can bring in their laptops and surf the ‘net or do other work in the peacefulness a church cafe can inhabit. You can also stream contemporary Christian hits and perhaps offer free downloads of your own choir’s musical performances. At times, bring in local musicians to host live events and draw more customers. If your church’s bookstore is flailing, consider linking up with an online book retailer to bring the great written copy onto someone’s Kindle or Nook. (Coffee houses can also inspire people to sit down and actually open up that book they’ve been meaning to read, and could work well in conjunction with a church bookstore or lending library.) If your church is too conservative to try to bring in modern elements to its sermon, a cafe can be a great extension of your services and attract a less-conservative crowd. If you’re already breaking down barriers with A/V additions to your Sunday mornings, then a cafe will fit into your personality and be a smooth transition for your audience.
Sundays aren’t the only days people can come to church
Does your church have activities throughout the week? Do you want to be more visible all week long? Having open cafe hours can not only just attract outsiders for some coffee (and money for your church’s revenue stream), but it can be a great perk to your staff, volunteers, and people coming to church throughout the week for activities or private confessionals/prayers. Many churches recommend hiring a few key staff who are responsible for the cafe, but others can operate it solely through the hands of volunteers. Finding what works for you, your church, your goals, and your budget will be beneficial.
If you can envision a cafe in your church, already enjoy the aroma of the beans wafting through your chapel, hear the clink of coffee mugs and friendly conversation, and begin to see the benefits of how a church cafe could promote a happier congregation, attract new/younger church-goers, and boost your fundraising efforts, then we hope this article was helpful and wish you success in your exciting new venture!