A Seasonal Hiring Guide for Restaurants
We all remember our first jobs; usually a summer gig to make a little bit of extra cash while school was out of session. We can still feel the nervousness of putting in our application and anxiously waiting to hear back about an interview. Then, after securing the job, there was that first day of work and the intimidation of training. Finally, that first paycheck made it all worth it. You’ve dreamed for the past two weeks about what you will spend your hard earned cash on. That is until you rip open that first envelope and confirm with your parents that, yes that really is the right amount of taxes to be taken out. Seasonal jobs are a lot of people’s first introduction into the workforce. But what about the other end of it – that of the employer? Being on the other end can be just as stressful as being the job seeker.
Hiring seasonal help is often necessary to the restaurant industry. Whether it is for the summer season or the holiday rush, seasonal hires can help businesses handle the extra workload that isn’t present during other times of the year. Being well staffed has its advantages. Your business will be able to easily adjust to the workload fluctuations that come along with the change in seasons. If customer demand increases, a well-staffed restaurant will be able to respond positively and ensure a good customer experience. When restaurants have the right employees and enough employees, customer service goes up along with customer satisfaction and 86% of consumers are willing to pay up to 25% more for a better customer experience.
Don’t forget that having enough seasonal help leads to shorter wait times and faster service; with faster service comes a quicker turnover rate of customers, which in turn leads to higher profits. Finally, offering seasonal help will help to give your full-time employees more flexibility in their schedules during the holidays/summer season. Keeping your regular help happy is crucial in retaining them during the months when you don’t need the seasonal help.
People remember their first job and they also remember if it was a good fit for them or a total disaster. To ensure that you find yourself in a well-staffed, pleasant work environment this season take a look at a few pieces of advice to help secure the best employees for your restaurant.
- Know What You Want
The best way to start your search is with a solid idea of who you need and what you want them to do. Be clear on the responsibilities of the position. Are you looking for previous experience in the industry? Or are you willing to train them completely? Something to keep in mind is that you can always train someone but you cannot adjust their personality to fit your business or to mesh well with your current employees. You want quality over quantity. A few characteristics to be on the lookout for are:
- Good interpersonal skills
- Great personality
- Good customers service
- Smile, make eye contact, communicate well
- fits with your full time staff
- Don’t have a lot of prior commitments
- Don’t need a lot of time off
- Revisit Job Descriptions
It can be tempting to reuse the job descriptions that you created in years previous but don’t. Check your descriptions and requirements for accuracy before posting anywhere. Oftentimes, jobs change over time and you don’t realize how much until the needs aren’t met. Ask any employees currently performing that job for a list of their duties and requirements so you can accurately present the position and reach the best candidates.
- Promote the Benefits
Attract the best candidates and convince them that your establishment is a good fit for them by advocating the best parts of your workplace. Is it a fun place to work? Do you offer a discount on meals? Are you willing to work around vacation schedules? Mention perks like that in your job postings or during the interview process to show good candidates why they should choose your business over another. Most potential employees have put in applications to multiple businesses in hopes of being sure to secure a position, so what you put in your description can make all the difference.
- Know Your Audience
Who are you looking for and what do they like? If you are looking to hire millennials and iGens in your restaurant maybe look more towards social media to promote you job listings. Chances are that if someone is already a patron of your business and following your social accounts they might be interested in working with you. Especially if you offer a discount on meals! If you are considering hiring retirees perhaps go a more traditional route and put an ad for your job openings in the local paper or on the radio. Also, don’t count out the tried but true tactic of putting a “Now Hiring” sign in your window.
- Start Early
It may feel like you have all the time in the world, but summer will be upon you before you even know it. To be safe, start your recruiting process a solid two months in advance of when you need your seasonal employees to start. Keep in mind that your core demographic such as college students and high school students are going to need to make it through finals before they can even think about starting to train in your restaurant.
Starting early will also help you to get the process going before the summer hiring frenzy begins. A lot of college students put in applications during their spring breaks in hopes of securing a summer job.
When hiring, fill in your key positions first. That way you know that you will be covered and not scrambling at the last minute to find only a decent fit for a position that is crucial to your operations.
- Be Consistent
As it is with food, consistency is paramount. Make sure that your recruiting processes are consistent across the board. If all employees are required to go through the same experiences you have a better chance of a consistent work environment. Employees also spend a lot of time together talking; you don’t want them to be chatting and realize you hired the neighbor kid on the spot and made them go through 3 different interviews. Save time by having a process in place for interviewing, call backs, and onboarding so that the process can be smooth and efficient.
- Mind the Gaps
Once you do have your staff hired, be sure to have a system of checks and balances to track their progress and watch for red flags. Some people can seem like a perfect fit during the interview process but once they join the team they just don’t fit into the natural workflow. It’s not ideal but it does happen and it’s better to know that earlier rather than later when you can’t do much to amend the damage.
With the busier and more lucrative months comes a higher workload level and seasonal hires can be a great way to help distribute the demand. Even though they are temporary employees it is still important to determine if they are a good fit for your business. By starting early, knowing what you want, advertising your openings, and having a consistent hiring process you are on your way to finding seasonal employees that have the potential to mesh with your business and maybe even become a returning and trusted employee. Best of luck in your search!