Archive for March, 2018

How to Plan A Mother’s Day Brunch

BlackBerry Pancakes

It’s one of those holidays that will just creep up on you. And then next thing you know it is here and you aren’t as prepared as you’d like to be. According to the National Restaurant Association, Mother’s Day is the busiest restaurant day of the year. At least 37% of the population has plans to dine out for Mother’s Day. To help you stand out from the all the other restaurants trying to attract customers, we’ve gathered a few simple suggestions.

Planning Ahead

Taking the steps to prepare your business for the busiest day of the year is crucial to having a successful day. With the influx of customers, you’ll need to be ready with greater food quantities, more staff, and a game plan.

More customers mean more food being consumed, so you’ll need to purchase more ingredients. One of the big benefits to offering brunch is that you can make big batches using inexpensive ingredients for pennies a piece. Ultimately, this means you can make it more affordable for customers and profitable for you.

Help reduce craziness by offering a special prix fixe menu or a buffet. Not only is it a great way to maximize profits, but also makes things simpler for your guests. It will help to create buzz while simplifying things for your kitchen staff, allowing them to be time efficient. Your servers will also thank you when it is time for patrons to pay. Mother’s Day can bring in large groups and with a prix fixe menu it won’t be as difficult to remember what everyone ordered.

With the increase in customers you’ll need to have enough staff to cover the difference. Mother’s Day needs to be all hands-on deck. If you are concerned about being short staffed, reach out to students returning home from college for the summer. If they have worked for you before they will already be trained and are almost always looking for some extra cash.

Help handle the craziness of the busiest restaurant day of the year, by taking reservations for the big day. If your restaurant doesn’t normally take reservations, Mother’s Day is a great exception to the rule. It helps immensely in the planning process. You can gauge how many staff members you’ll require and how much food you’ll need to prepare. Plus, customers will appreciate the peace of mind that comes with having a reserved table on the busiest day of the year.

To maximize profits consider using extra space that might not ordinarily be available, like a patio. In certain parts of the country, you’ll have to keep an eye on the weather but setting out a few extra tables for the day can be beneficial. That being said, don’t make the mistake of trying to cram too many tables into a space. Nobody appreciates a dining experience where they are bumping elbows with their neighbors, literally. If you have the space, definitely use it.

Menu Must Have’s

There are a few food items that you must have for a successful Mother’s Day Brunch. As far as food goes items like French Toast, eggs, frittata, and parfaits are guaranteed hits. Do you have a particular breakfast item that your restaurant is known for? If so, be sure to include it on the menu.

Crêpes can also be a big hit. But they can be temperamental so if your chef doesn’t have experience with them, Mother’s Day is not the time to test them out.

If you have your liquor license, mimosas and Bloody Mary’s are a favorite and sure to be a hit with most moms. Not all moms are interested in indulging in alcohol, so having a fun mocktail is a great way to add fun to their drink options.

Go All Out

Moms deserve to be treated every day but Mother’s Day in particular. Going that extra mile can really make the difference. Things as simple as offering a single flower to mothers at the end of the meal can be the difference between a yearly tradition and a one-time thing. Offering discounted or free food to moms is another great way to make them feel special. A free cocktail or dessert will go a long way.

If you are able to offer a takeout option for mothers or grandmothers that aren’t able to or prefer not to go out on Mother’s Day.

Promoting Your Brunch

Make your Mother’s Day specials and hours as easy to find as possible. If customers can’t find the information, chances are they will take their business elsewhere. Create a post for your social media accounts and start a Facebook event to keep your brunch top of mind. A series of posts that remind people how many days until Mother’s Day can help remind customers they need to make plans. It is a holiday that is easy to forget!

If you don’t have a huge social media following, don’t worry, you can always go old school and print out some flyers and hang them around your restaurant or hand them out with receipts during April and beginning of May.

 

With all the hustle and bustle of the busiest restaurant day of the year it is easy to forget the most important part of the day, celebrating moms! Encourage your staff to take time to wish Happy Mother’s Day to all the moms who visit your restaurant and do their best to remain pleasant even in the busy atmosphere.

Do you host a Mother’s Day brunch? Let us know your tips and tricks in the comments below!

What’s the Difference between Outdoor and Indoor Furniture?

FAQ's From the Files of East Coast Chair & Barstool

What makes a piece of furniture better suited for outdoor use versus indoor?

The easy answer is the material, but why does it matter from one material to another what goes outside? It’s all about how that material holds up against weather conditions and how often it is used.

Of course, you can technically place any outdoor chair inside your restaurant and it’s usable. But should you? The answer is no. Much of outdoor furniture is made from aluminum, a softer metal, that is not up to the heavy traffic of being inside a restaurant. Using an outdoor chair inside will lead to replacing your seating way sooner than you would like.

Outdoor furniture is made specifically to hold up to the weather. For example, aluminum is a popular choice for commercial outdoor furniture because it is rust-resistant. Untreated steel does not typically fare as well on patios and will rust when exposed to moisture. Another common example is wood furniture on a patio. It can be tempting to put a reclaimed table top outside, but it is sure to absorb moisture and warp, leaving you out of luck on your investment.

You should always pay attention to these warranties to get the most out of your product when you properly use it. Not adhering to a product’s intended use can void the warranty completely, making it very difficult for you to protect yourself as the buyer if something goes wrong.

Outdoor and Indoor Furniture

When you invest in restaurant furniture, you want it to be reliable and hold up for your customers. This requires action from you as a business owner to use the product for its intended use. By placing furniture where it doesn’t belong, you can damage the integrity of the furniture without realizing and cause injury to your customers. Protect yourself and your customers by knowing the difference between indoor and outdoor furniture and using them properly.

How to Hit Furnishing Your Stadium Restaurant Out of the Park

Baseball Game

Spring is in the air and the Opening Day for Major League Baseball is scooching closer and closer. It’s almost time for America’s baseball parks to open their doors and start slinging hot dogs once again. But baseball season is about more than just hot dogs; there’s also beer, burgers, pizza, wings. It can be difficult to stand out among the crowd (and choices) when it comes to where baseball lovers choose to spend their dollars.

If you’re a first-time vendor or you’re looking to add more seating to your restaurant stand’s space, we’ve come up with a guide for things you should consider when selecting your furniture. Even if you’re not a stadium stand restaurant, these criteria can still apply when selecting outdoor furniture for a park, playground, or any outdoor area.

It’s a Beautiful Day for Baseball… Sometimes…

The weather can have a huge effect on your stand (hello, rain delays) but that doesn’t mean you can’t be ready for it. Scope out your space, are you covered? Are you out in the open? Where does the sun hit during game time? These are all factors to be noted when you’re choosing what furniture will work the best for your location. Chances are though, your stand is going to be exposed to the elements. After all, most food stands are open air in stadium environments. You’re going to want to be sure your furniture is either rust resistant aluminum or powder coated steel for protection against heavy moisture. Be sure to also consider how hot the material of your furniture can get in direct sunlight. You don’t want customers sitting down to eat a quick snack and spill their food because the seat was too hot! Aluminum furniture is a great option here with its reflective surface and the ability to adapt its temperature to who’s sitting on it within 15 seconds.

Aviator Chair, Great Lakes Table, Newport Table Base

Make Maintenance a Home Run

Game days are busy, hectic, and you aren’t going to have a lot of staff to spare. Choosing the correct furniture can shorten the time that you or your staff spends on daily upkeep of your space. The right table isn’t going to clean itself but there are ones that can make it easier! High density laminated tables are a great asset to have in a stadium-like environment because of their fierce durability. Tables like this are often scratch/UV resistant and pre-stressed to avoid warping in the sun. For low maintenance seating, find chairs that can stack. Stadium stands aren’t often blessed with a lot of storage space but if you can find stackable chairs they can be easy to tuck behind your counter.

Stella Chair, IsoTop Table, Shipyard Table Base

It’s Game Time for Your Team Spirit

With so many choices around your stand, it’s important for you to differentiate your restaurant from others around you. One way to accomplish that is your theming. If your restaurant is a franchise, theming may be out of your hands. In this case, try and find furniture that looks like it’s on the same playing field as those in your original restaurant. By using similar furniture, you can tie the stand restaurant to its larger franchise. If you have more wiggle room with the furniture you can pick out, try and integrate the team’s colors into the furniture. Poly lumber tables can offer a great medium for doing this because they are so low maintenance and come in a wide variety of color options.

Distressed Viktor Chair, Caribbean Table, Palermo Base

Selecting furniture for your stadium restaurant may not be the most glamorous task that you do but it is necessary to find quality pieces that are durable, easy to maintain, and represent your brand. Be sure to study your vendor agreement before making any purchase decisions, each club’s organization runs themselves a little differently. If you have any questions on the furniture items above or finding other budget-friendly outdoor furniture, please call us at 800-986-5352. We’d be happy to help you customize your space!

Introducing the GLADIATOR Tufted 950 Bucket Bar Stool

Are you looking to upgrade your bar or restaurant furniture? We’ve recently added to our premium bucket bar stool offerings with the GLADIATOR Tufted 950 Bucket Bar Stool. The 950 bucket stresses design and coziness. This smart bucket bar stool takes the structure of the 625 bucket and the tufting accents of the 925 bucket to create a stool that is as trendy as it is comfortable.

New Bucket Bar Stool Give your bar area an executive atmosphere with the 950 Bucket Bar Stool and all its options. We’re confident this bucket can fit into any environment with its three options of 22 oz. vinyl in Bourbon Brown, Distressed Black, and Distressed Wine. No matter what vinyl color you choose to complete this bucket, the back of this bar stool makes it truly unique with its button tufting. Imagine customers walking into your bar area and being wowed by the luxurious back of the 950 bucket lined up along your bar’s counter. You can also customize what base the 950 comes on. The 900 frame base throws in industrial vibes, with finish options including black, rust, and clear coat, while the 910 frame keeps the vintage look of the bucket flowing through the base.

Comfort is key with a great bucket bar stool and the 950 completely rises above your average club chair in this department. High density foam creates a molded seat and back for your customers to relax on, complete with a waterfall seat edge. This bucket bar stool’s comfort rivals that of our premium 925 bucket and ever-popular 825 bucket model, so you can encourage customers to hang around for a little longer.

With its stylish tufted back to retro industrial base options, the GLADIATOR Tufted 950 Bucket Bar Stool upgrades your bar’s ambiance to a whole new level. Please call our customer care representatives at 800-986-5352 for more information on adding this bucket or any of our other bucket options to your restaurant or bar’s space.