Archive for July, 2019

5 Experiences to Add to Your Restaurant and Shake Up Your Customer Traffic

Experiences are key to engaging customers. Sure, sometimes customers will want to just sit down and have a meal, have a tasting, eat dessert, or whatever your specialty is. But in other instances, they want to be entertained. By hosting different experiences throughout the year at your restaurant, you can bring excitement to their week. Offering these events can shake up your customer traffic and show your offerings in a new light. For example, going out for tacos just doesn’t have the same ring as heading to a Tex-Mex Taco Tuesday Fiesta. It’s all how you market it!

With any experience, there are a few must-do’s that come with planning a successful event at your restaurant.

  • Plan in advance! There’s a sweet spot between giving customers too much notice and not enough. Have your events scheduled at least a month in advance.
  • You have to advertise! No matter what kind of event you’re hosting for your restaurant, be sure to publicize it. Fliers, Facebook events, and staff advertising to customers are all great ways to let the public know about your big plans. If they don’t know, they can’t come! 

Let’s take a look at some ideas you can put into action at your business:

Throw a Theme Party

This is a great way to show off the versatility and skills of your kitchen! There are so many themes out there, you may want to try and incorporate one into your regular monthly (or weekly) agenda. Themes could be food-based, TV show-inspired, sport-centered, and decade-focused- the options are endless! Having a theme in place can help dictate the menu, decor, music, and overall ambiance for the event. This is a great event to use sparingly to intrigue new customers and bring regulars through the door that might have been coming anyway.

Craft an Art Class

There are many different ways you can incorporate an arts and crafts night for your establishment. From crafting wood signs to painting a masterpiece, let your customers’ creativity run wild, all at your restaurant. This kind of experience works particularly well if you are a tasting room or winery where you serve alcohol (versus patrons spending their dollars elsewhere BYOB-style). 

Not crafty yourself? No problem! Get in contact with a local crafter to supervise the project. Discuss how many they can oversee and the space you’re willing to dedicate. For this event, we recommend creating a limited number of tickets to not only pay for the crafter, but also have a “deposit” on the event. Include light appetizers and refreshments as part of the ticket, while also offering a special drink menu made for the event. Touches like this really elevates the event from an art class to a full experience, leading up to when your customer walks away with their latest craft creation. 

Create a Contest

Bring out a little healthy competition between your customers with a fun contest! Contests can be as simple as karaoke, darts, or trivia. Show off your outdoor space with contests like cornhole, canjam, darts, or any other yard games that encourage customers to pal around and imbibe in the evening’s offerings. 

Host a Yappy Hour

Dog-friendly patios may be the regular at your restaurant or bar, so why not make an event out of it! Many dog owners jump at the chance to have their dogs socializing while enjoying a night out for themselves. Host food or drink specials for the owners but don’t forget to have water and dog-friendly treats for the pups of honor. 

Before you get too far in the planning process, check your local jurisdiction and codes to make sure you can comply with the laws surrounding dogs in restaurants or food-areas

Help a Local Cause

Get old and new customers alike to rally around a cause at your restaurant. Having a fundraiser can be spectacular for business, employee morale, and most importantly, the cause! Working with a local school, team, or group promotes local partnerships and bring many new customers into your establishment. You may even gain a new crop of regulars!

If there’s not a specific event or cause you want to host at your restaurant, take a poll of your employees’ favorite causes. This can spark some ideas and even create a calendar of giving to get everyone on board. 

What kind of experiences does your restaurant have to engage customers throughout the year? Let us know here or on Facebook. We’d love to hear your thoughts!

What are the Different Kinds of Wood Restaurant Tables?

There’s a lot more to selecting wood restaurant tables than choosing a wood type. There are finishes and styles to consider, the atmosphere of your restaurant, where the tables will be located, and how durable they need to be. 

That variety is what makes wood such an attractive tabletop material. There is a wood style for every need, from the upscale steakhouse to the casual beer garden. Their rich, natural feel will warm up any restaurant!

Here is a breakdown of the different kinds of wood restaurant tables to help you understand your options.

Indoor Options

Most wood restaurant tables are best for indoor use only. Wood naturally swells and contracts when it’s exposed to large shifts in temperature and humidity. So keeping wood furniture in a climate-controlled environment is the best way to prevent warping or checking, and extend the life of your furniture. 

Solid Plank 

Solid plank table tops consist of planks of wood tightly glued together into a flat surface. They can come in a wide variety of hardwoods, including pine, oak, maple, cherry, walnut, mahogany, and more. 

Solid plank tables are durable and hold up well to regular restaurant use. And since they’re built with simple techniques, they can be more affordable than some other wood restaurant table options.

Butcher Block 

Butcher block tables are made of thin strips of wood glued together and planed flat. Unlike the solid plank tables which show the face grain of the wood, butcher block exposes the edge grain. 

The tight fit of the strips makes butcher block less susceptible to warping or checking, and makes it incredibly durable. It’s also resistant to bacteria! That’s why so many chefs and butchers use butcher block as a prep or cutting surface. 

Quarter Sawn

Quarter-sawing is a method of ripping boards from the tree trunk that highlights the beautiful natural ring patterns of the wood. Each restaurant table made from quarter sawn wood will be completely unique, since no two pieces of lumber will be the same. 

Quarter sawn wood is resistant to warping and can be stained to a variety of different finishes. It will also have a smooth surface that will age even over time.

Reclaimed Barn Wood 

Reclaimed barn wood is exactly what it sounds like — wood that has been removed from old barns and re-purposed into something else. Using reclaimed material is environmentally friendly.  It keeps the old material out of the landfill, and reduces the number of new trees cut down.

Reclaimed barn wood brings natural variations to restaurant tables. The planks will all be aged and weathered a little differently. But they are generally planed to consistent thickness before use, so you’ll still get a nice flat table.

Restaurant tables made from reclaimed barn wood will have a warm, rustic appeal. They would be great for any restaurant looking for an old-world atmosphere.

Distressed Wood 

Distressed wood gives you the look of reclaimed barn wood, but at a lower cost. It is deliberately damaged to give it the appearance of age and use. Some methods of distressing can include hitting the wood with hammers or chains, using a wire brush, or even burning scorch marks into the wood.

Wood Slabs

A wood slab table is a statement piece. Made from one solid piece of wood, this type of table is meant to be impressive. Wood slab tables often have live edges, meaning the wood follows the contours of the tree rather than being cut into a perfect rectangle.

Due to their high cost and large size, a wood slab table is generally something you wouldn’t use throughout your whole restaurant. But they make a great addition to a private dining room or special occasion space. 

Outdoor Wood Tables 

Wood tables inside are great, but what are the different kinds of wood restaurant tables that you can use outdoors? 

You’ll want to look for materials that are weather resistant, so they will last longer than one or two seasons. And you may also want to consider the weight of the furniture, so it won’t blow around in the wind.

Fortunately, there are a couple wood restaurant table options that will work.

Teak 

Teak has a dense wood grain and natural oils that help to protect it from the elements. This innate weather-resistance makes it an ideal material for outdoor use.

Without maintenance, teak will patina into a silvery-grey. If you want it to stay brown, it will require some regular sanding and oiling. While teak can hold up to the elements, it will fare best over the years in a covered area where it doesn’t get rained on or bake in the sun. 

When well-maintained, teak furniture can last 60 or 70 years!

Resin-Coated

Resin keeps out moisture and will prevent wear or cracking of your wood furniture.

With its versatility and durability, wood is a great material for table tops. This natural, renewable resource will bring warmth and elegance to your dining room for years to come!

If you’re looking for wood restaurant tables for your restaurant, check out our wide selection at East Coast Chair & Barstool!

Promoting Nutrition on Your Restaurant’s Menu

The average American eats out between 4 and 5 times per week. That is a lot of food consumed in restaurants. And most of that food is probably not low-cal. 

As restauranteurs, what is your obligation to provide healthier menu options? None at all, really. You’re in the business of providing delicious food and a good time, not babysitting other people’s food choices. 

Still, promoting more balanced nutrition may be a good move. More people are concerned about their health than ever before. Providing some healthier choices and more dietary information could make it easier for them to fit your food into a balanced diet. 

If this sounds like something you’d like to explore, here are some tips for promoting nutrition on your restaurant’s menu.

Provide Nutrition Information

Providing calorie counts for menu items has been a requirement for chain restaurants with 20 or more locations since mid-2018. But for the small chains and independent restaurants, there is no such requirement. 

Still, some restaurants may choose to add calorie counts to their menus. Research shows that when calories are listed, diners order meals with about 3% fewer calories. While that’s not a massive decrease, that reduction could show positive benefits over time. 

If you’d like to add nutrition information, you can send food items to a lab for analysis. Be prepared to spend between $200 and $800 per sample for high-tech testing! 

A much more affordable option would be to use online databases to estimate calories for your dishes. Resources like the USDA Food Composition Database or apps like My Fitness Pal can help you to easily calculate calories as well as carbs, protein, and fiber content.

In the wake of the new calorie-disclosure regulation for chain restaurants, there has been some concern expressed by doctors and therapists who treat disordered eating. People who are preoccupied with calories can take a step backward on their road to recovery if they’re unable to avoid calorie counts on menus.  It discourages them from making intuitive choices about their food intake and instead encourages a focus on the numbers — a behavior that treatment tries to curb.

A solution to this problem could be to have nutrition information available, but not immediately present. Add a note at the bottom of the menu stating “Nutrition information available upon request”. This would inform those concerned with calories and macronutrients that they can access the information without potentially derailing the recovery efforts of someone battling an eating disorder.

Highlight Healthy Options

Drawing attention to a high-profit menu item with a decorative frame is an old (but effective) menu trick. Why not try it for your healthier menu options as well?

You could use a frame, contrasting color, or extra white space to feature lighter menu options, positioning them as special and desirable choices. Use the same approach with a healthy seasonal special. Create a limited-time dish using in-season local produce. Display it on a table tent or menu insert to create buzz.

You’ll get the opportunity to be creative in the kitchen while also encouraging your customers to choose this healthy option.

Have A “Lighter” Menu Section

Rather than sprinkling your healthier offerings throughout the menu, consider gathering them all together in a “lighter” section. By dedicating menu real estate to some healthy options, you’ll position your restaurant as a place that caters to the health-conscious. 

A good example: Maudie’s Tex-Mex. Tex-Mex food is notoriously heavy, with cheese, sour cream, beans, and rice galore. So Maudie’s has a “Skinny Tex-Mex” section on their menu, where all options are below 500 calories. 

People looking for a healthy entree will know exactly where to look, and people looking for a high-cal extravaganza will know what to avoid!

Make “Healthy” the Default

There is no rule that says cheeseburgers have to come with fries. No requirement that pasta must come with a side of bread. No law decreeing that steak should be served with mashed potatoes.

By making healthy sides the default instead, diners will have to actively select the less healthy option, instead of receiving it automatically. Of course, if a customer wants fries with their burger, they can have them. But what if the burger came with a side salad instead, and the customer had to request the fries? 

The Blue Zones Project, a non-profit dedicated to making healthy choices easier, advocates making the healthy choice the convenient choice. And there’s some science to back them up on the efficacy of such a policy. A study of nearly 1,200 children aged 8 to 18 indicated that two-thirds would not object to receiving fruit and vegetable sides instead of french fries. 

Some fast food restaurants have started to move in this direction. For example, McDonald’s now offers a choice of side with their Happy Meals — apple slices, fries, or yogurt. But it’s still a choice, and some locations still default to french fries. A better move would be to serve all Happy Meals with apple slices and only provide french fries by request.

Add Symbols to Identify Safe Foods

Make your menu easy to navigate for people with certain dietary restrictions. A simple V (vegan), VG (vegetarian) or GF (gluten-free) can help people to quickly find the menu options that they can eat.

If those symbols will clutter your menu too much, consider having supplemental menus by request. A Gluten Free, Dairy Free, or Nut Free menu will be much appreciated by people with potentially dangerous allergies. And it will take some of the pressure off of your service staff who may not have memorized every ingredient in every dish.

Of course, they should still communicate allergies to the kitchen so the cooks can be sure to prevent any cross-contamination! But customers with allergies will be happy to avoid the minefield of hidden ingredients that they face every time they dine out.

Support your Neighborhood

Your restaurant is part of a larger community, so consider that community’s interests when adding healthy menu options. For example, the largest percentage of Weight Watchers users are over the age of 65. So if you live in an area with a lot of retirees, you could consider adding Weight Watchers point values to your menu.

If the keto craze has caught on like wildfire in your area, you may want to consider some high-fat menu items with very limited carbs. Do you have a big Crossfit gym just down the road? Make sure you have some high-protein options on the menu!

And once you’ve updated your menu, let people know! Online message boards or physical bulletin boards at gyms and fitness centers can be great places to get the word out. 

Consider the Kids

Far too many kid’s menus look like this:

  • Chicken Fingers
  • Macaroni & Cheese
  • Spaghetti
  • The End

Nary a vegetable in sight! Kid’s menus are treated as an afterthought. And it’s a shame because this is such an easy fix! You probably have the making of a healthy and tasty kid’s menu in your restaurant kitchen right now. 

Chicken doesn’t have to be fried. Lightly breaded and baked chicken will make most kids happy. Serve it with a side of steamed carrots or broccoli. Mom and Dad will know if their little ones won’t eat the veggies, and they’ll make a substitution if necessary.

A peanut butter and banana sandwich on wheat bread provides fiber, protein, and natural carbohydrates. And it could not be easier to make. Fresh fruit, yogurt, and applesauce are simple sides that are low in fat and sodium.

Providing healthy options for the kids makes sense. The parents will feel good about feeding them at your restaurant, and you’ll be high on the list of places to visit again.

Not every restaurant needs to be a monument to health and wellness. After all, no one wants to live in a world without pizza! But keeping nutrition in mind makes good sense. You’ll increase the likelihood of the health-conscious considering your restaurant as an option. And you may be able to help some customers to live a healthier, longer life at the same time. 

If it’s good for your business and good for your patrons!