Restaurant Management

How to Prepare Your Restaurant for the Holiday Rush

In the restaurant industry, the rush starts the day before Thanksgiving, and doesn’t really end until after New Year’s Eve. It ends on a busy note as New Year’s Eve also known as the fourth busiest day of the year for restaurants. To handle an influx like that, it is best to start preparing before the turkey ever hits the table. By preparing appropriately you can help to reduce the strain on your staff while keeping customers happy and keeping your business in the black.

Manage Employee Expectations

It is crucial to make it clear to employees what is expected of them during this crazy time. Whether that means a freeze on PTO, long shifts, or extra responsibilities, make an effort to clearly communicate your expectations and possible policy changes. Consider posting these changes on a community board next to the schedule or during an all-staff meeting. If you don’t make your expectations clear, you run the risk of having disgruntled employees who might offer less than stellar customer service.

Train Your Servers in Efficiency

During this busy season, it is all-hands-on-deck, so everyone needs to be willing to handle tasks they aren’t usually called to do. Servers can help by pre-bussing tables with bus bins and boxes. This can help to decrease the wait time for customers and keep things running smoothly. Try to suggest dishes and seasonal menu items as the guests are being seated. Chances are the quicker a suggestion is made, the sooner they will make up their mind quicker and keep things moving.

Another tip to keep guests moving, is by bringing them their bill as soon as they are done eating. Give them the option of paying but don’t be pushy. Remind them that there is no rush to avoid seeming to aggressive and making them feel unwelcome.

Hiring Seasonal Help

Hiring seasonal help is a great way to handle the extra business and make sure you aren’t overworking your regular staff. You can start your recruitment efforts by talking to your summer seasonal help. Some of the them might be college students looking to make some money while they are home for the holidays.

To get an idea of how much additional staff you will need, take a look at historical data to give you an idea for the upcoming holiday season. Evaluate the busiest days, and staff accordingly. If this is your first holiday season in business, try to pull data from particularly busy times since you opened your doors. If Thursday nights were unexpectedly busy through November, schedule additional staff during those times in the upcoming days.

Provide Staff Incentives

While your business is your top priority, not all of your staff might feel that way during the holidays. As busy as your restaurant is, you have to remember that your staff is missing out on time with family and friends to be at work. On top of that being required to work extra shifts can lead to some feelings of resentment. To help keep morale high, consider offering some incentives. Things like holiday bonuses, an employee party, or small gifts can go a long way in lifting spirits.

If you are running a seasonal promotion, you can offer incentives to the employee who sells the most. Selling tickets to a New Year’s Eve party? Perhaps the staff member who sells the most tickets is rewarded with a bonus or doesn’t have to work that day.

Offer a Seasonal Menu

Offering a seasonal menu can be a great help to your staff. Not only does it make the time of year feel a little more special to guests, but also contributes to a quicker turnover. Not to mention it makes it easier for your staff to upsell. These items are fun, festive, and available for a limited time. Staff can work with all of these aspects to entice customers to purchase.

The holiday season is a time when customers are gathering and indulging, so a seasonal menu is a great way to make some money. People who wouldn’t normally indulge in a cocktail can be seen partaking in alcoholic eggnog or ordering an extra decadent dessert.

Manage Inventory Closely

Of course, it’s easy to realize that inventory will decrease quickly during your busiest time of year; it’s totally different, however, to be in the middle of a mad rush and realize you have run out of a signature ingredient. Try your best to regulate inventory. Take a look back at your ordering records from previous years and pull together an ordering plan based upon those numbers and your expected increase in sales.

Do your best to ensure that you don’t run out of items, as it leaves a bad impression during a time of the year when customers are already very stressed.

Online Success

Another strategy to control the chaos is by offering online reservations and ordering. Online reservations reduce the strain on a host or hostess rushing between taking phone reservations and doing their best to seat the influx of customers.

By offering online ordering you can not only widen your market, but improve order accuracy. In a crowded restaurant it can be hard to hear customers, or the general rush can lead to mistakes. Online ordering eliminates these issues that lead to mistakes. By having one employee devoted to online orders or online orders and online reservations, it helps to free up the rest of your employees. They can be left to focus on the customers in the restaurant.

The holidays are so full of cheer that it can be hard to catch your breath in all the craziness. Fortunately, there are steps you can take to reduce the stress on your staff and keep your customers happy. By looking through records, prepping your staff, and integrating online strategies, you can look forward to an efficient and successful holiday season.

How Tariffs Affect Your Restaurant

Tariffs ahead - Traffic Sign

Unless you’ve been living under a rock for the last 9 months, you’re probably aware that the US and China have been approaching a full-scale trade war, imposing progressively larger tariffs back and forth on one another.  If the trend continues, come January 2019, there will be tariffs in place on nearly all Chinese goods imported into the US, and vice versa. Similarly, we have imposed tariffs on some Canadian and Mexican goods, and they have followed suit. We’re not here to argue whether this approach is right or wrong – we’ll leave that to the economists and pundits on TV – but, we are here to discuss what, if any, impact these tariffs will have on your restaurant.

Tariffs Are Designed to “Hit Em Where it Hurts”

When countries impose tariffs, they can take one of two approaches: a shotgun blast tariff on all goods across the board; or, more commonly, a scalpel approach that targets certain industries to inflict maximum economic, or political, pain. For example, in this latest round of tariffs, the Chinese approach has been to target the US agriculture industry, which makes up a large percentage of the US economy and happens to be highly representative of the current administration’s voter base in rural America.

What Do Tariffs Have to Do with the Restaurant Industry?

So, how exactly do tariffs affect the restaurant industry? I mean, nobody is exporting a steak dinner to Canada; Uber Eats isn’t bringing a Primanti Bros. sandwich to Beijing? Isn’t the highly localized restaurant industry immune to tariffs? You might think so, but you would be wrong.  Sure, the outputs of restaurants – food – are, by and large, safe from tariffs. But, what about the inputs? What about the corn, onions, and avocados that we import from Mexico? Or, the farm raised salmon, shrimp, or catfish that come from China? Are you starting to see how tariffs could affect your business? Unless you source all of your foods locally, chances are you will feel the pinch.

Here are some of the more obvious ways in which the tariffs could impact restaurants:

Unstable Food Prices

Very few industries exist in a vacuum, but even fewer have the economic reach of the agriculture industry; when US farmers start to suffer, it ripples across the entirety of America. After all, we all have to eat.

In the short run, the recent tariffs could actually lower restaurants’ food costs. Lower overseas demand could lead to a supply glut, with farmers and distributors having to lower prices to get rid of inventory. If the tariffs from China turn out to be permanent, however, farmers will cut back on production and many will go out of business, which means the supply of domestic food will go down and prices will rise.

Lower Availability of Off-Season Foods

In addition to fluctuating prices, tariffs could lower the supply of seasonal foods. Tomatoes are one example. In the summer months, tomatoes are grown domestically, even locally. But, in the off-season, most tomatoes come from Mexico, where they are grown year-round. In fact, According to the U.S. Department of Agriculture, Mexico produces 70% of our vegetable imports and 40% of our fruit imports. The only tariff on Mexico right now is on aluminum and steel, but if it were to devolve into a trade war like it has with China, then seasonal items like tomatoes could become more expensive and difficult to source during the offseason.

Some Additional Price Increases
  • Does your restaurant or bar serve beer in cans? Did you know that the price of aluminum has risen 31% so far this year due to the tariffs on China and Mexico?
  • Do you use cloth napkins, table linens, or uniforms in your restaurant? Do you know where they’re made? If their made in China (many are), they are subject to the tariffs as well.
  • The price on Chinese exported steel, aluminum, and wood furniture has gone up 10% so far this year, with an additional 15% expected on Jan 1, 2019. Furniture, like many other manufactured goods, is getting hit twice, with Chinese tariffs on raw materials from the US, and then US tariffs on finished goods from China.

Note: Many furniture suppliers have already raised their prices, but East Coast Chair & Barstool has held prices steady on our products, as of 11/20/2018.

What Can Your Restaurant Do to Lessen the Effect of Tariffs?

  • Reshape your menu: Focus on items that are in-season in your area, or at least are grown in the US. Your costs will go up, and your prices will probably have to follow, but studies have shown that consumers are willing to pay more for locally sourced foods.
  • Lower operating costs: If food costs are going up, and you feel pressure not to raise prices, then you must cut costs somewhere or your profits will suffer. Fortunately, there are likely some ways that you can reduce your operating costs with a little additional effort. Here is a great list of 50 things you can do to cut costs in your restaurant without sacrificing customer experience.
  • Be Proactive: We know that there is potentially another round of 15% tariffs on imports from China coming in January 2019 (unless a deal is reached before then), so there is still an opportunity to make any large purchases before then and avoid paying more.

Operating in an environment of increasing tariffs can be challenging, but the effects will be felt industry wide, so the playing field is level. If you have any creative ways of successfully navigating the tariffs, please feel free to share in the comments below.

How to Store Your Restaurant Furniture for Cooler Temperatures

Storage Unit

In most areas of the United States, patio season for your restaurant comes to an end when the first few cold fronts hit. Cold, rain, and snow can have damaging effects on the patio furniture you’ve invested in. So, what do you do with your furniture once the bad weather hits?

Depending on the material type of the furniture that you have on your patio, you’ll want to think about storing it away when the temperature drops. Consistent cold weather can affect the integrity of the furniture, making it less reliable when it gets warm again, if it’s left out.

If your restaurant has the luxury of having a basement or storage unit, use it for storing your furniture. You’ll still want to take precautions and prep your furniture if your space isn’t climate-controlled. Be sure to wipe this furniture down so you aren’t inviting mold and mildew to grow. Cushions should take priority when it comes to picking and choosing what you have room for inside. Storing the furniture in either your basement or storage unit can prevent cracking and moisture damage from the heavy winter elements.

If you don’t have a basement or the space to store your furniture, you can always cover it a couple ways. Furniture covers can add a sufficient layer to cover most of an item and protect it from piling snow or heavy rain. Try to find outdoor furniture covers that are UV resistant and waterproof. You can also purchase outdoor tarps for a similar result, especially if you have some odd-shaped sectionals or tables you’re trying to cover. Secure these tarps with bungee straps to stop the wind from beating them around. Don’t forget to position the covered furniture tight against an outside wall to avoid them being knocked over in high winds or caught in a snow drift.

Please note, although it can be tempting, you should never bring your outdoor furniture inside for extra seating. Anything other than the recommended use can become a liability for your restaurant and void your warranty. Obviously, if you have the room in your restaurant to place (and not use) your outdoor furniture, that could be an option as well.

Stacked Chairs

Keeping your restaurant furniture intact from the elements can be tricky without these hacks but here are some things to keep in mind when buying your outdoor furniture to make the inevitable winter storage battle a little easier.

  • Buy chairs/bar stools that can stack. This can alleviate some of the stress of where you’re going to put your seating if you have a little spare space.
  • Stay away from cheap, molded plastic furniture. It can soften in extreme heat or crack in the cold. Plastic is often not durable enough to meet the needs of a bustling patio, let alone to be left outside in bone-chilling temperatures, so it needs to be stored indoors. If you want something a stronger, investigate a poly lumber material that is more of an investment than plastic, but will hold up a lot better in the long run.

The last thing you’ll want to be doing at the start of each spring is running out to buy new outdoor furniture because yours didn’t last through the cold. Using these tips on how to store your furniture can help save you time and money in the long run.

What to Consider Before Opening Your Restaurant for Breakfast

Waiter Serving Breakfast

Bacon sizzling on a grill, crisping in its own grease. The smell of pancakes wafting through the air greets customers at the door. An orange light comes to life as the coffee signals its readiness. Breakfast is served.

These are just a small sampling of the sights, sounds, and smells that await you and your customers when you open for breakfast. But, deciding if you should open your restaurant is all about crunching the hard numbers, not just fantastical sensory feelings. Are you ready to add the “most important meal of the day” to your offerings? Here are some things to consider before you open your doors earlier than ever before. They could also make or break your breakfast business.

Do you have resources to advertise? This doesn’t always boil down to budget. Do you have the time to design promotional materials or to post on social media? It’s not enough to just fling your doors open at 7 am and expect a crowd; people need to be reminded numerous times to have something sink in. The old rule was that people needed to see or hear something about seven times to have it stick with them. Now, in the social media age, it will take more than seven exposures for your target audience to carry that message with them. Put inserts in your menu, promote it on your social media, or even hang posters in your restaurant. These can attract new customers while giving current customers the opportunity to try your breakfast out.

Can you price competitively? Breakfast is often touted as an inexpensive meal because the dishes rely on a lot of commoditized items. These dishes can give you a higher profit margins with their low cost. Which is great for your bottom line, but It’s important to remember guests won’t feel the same way. Somehow, it’s more painful to shell out twelve dollars for avocado toast than twelve dollars for a lunch sandwich. A popular trend right now is to have alcoholic cocktails, like Bloody Mary’s or mimosas, on your breakfast menu. This is a good way to offer something indulgent for the customer and profitable for you. It’s okay to make a profit off your breakfast items but you don’t want to scare off customers with sticker shock, they likely won’t return, damaging your profits for the future.

Will your location support the traffic you need? A good traffic flow is crucial to having a successful breakfast set, especially if you’re not used to opening your doors that early. Having breakfast hours during the weekdays can be successful if you are situated in an office district that has early morning traffic. On the contrary, you can snag church-goers and more casual breakfast eaters in other areas if you focus on weekend hours. It’s important to analyze the traffic ebbs and flows around your location to figure out if you justify the hours open. You might even find that you gain customers by being open at hours you weren’t before.

What time of day will you serve breakfast? The answer to this might be a little harder to come up with than what you would think. Are you willing to offer breakfast dishes all day or would you rather confine it to a time frame? Consider your menu (breakfast and lunch), the space you’ll need to store and prep ingredients, kitchen flow, and staffing.

How will this affect your staff? Knowing your workforce will be an essential factor when figuring out if your restaurant can offer breakfast. You may find that some would prefer to bank on a typically busier lunch or dinner rush to for tips. Others may find that an earlier shift could be better for their family’s schedules. Besides scheduling, you’ll want to make sure that you have enough staff in general and the resources to add more if necessary. Not factoring in your staffing situation could cause tension if not addressed properly and can boil over into a bad customer experience.

What kind of format will you offer breakfast? There are so many ways to provide breakfast options in your restaurant. Will you offer a buffet-style meal, items from a fixed menu, or take-out items? It’s all about the needs of your current and potential clientele in the area. Thinking back to location, if you’re in a bustling business area that has a lot of traffic in the morning, consider light take-out options like breakfast burritos that are easy to just grab and go. Buffets and breakfast cocktails are often best served on the weekends when people really take the time to enjoy their meal.

Breakfast works the best for restaurants when prices are fair, the restaurant is staffed appropriately, and has enough traffic is coming in to justify being open. Opening earlier can be a great way to compete against other businesses in the area and provide more time to make a profit.

8 Ways to Retain Restaurant Employees and Keep Them Happy

Staffing is one of the biggest headaches in the restaurant industry. So much so, that 59% of operators named staffing as their top challenge to success. Much of this can be attributed to the high turnover rate experienced by the restaurant industry. According to Toasttab.com, the average tenure of a restaurant employee is one month and 26 days. That is a lot of turnover that is costing your business about $3500 every time someone walks out the door. You might think “Well that is just how the industry goes”. Believe it or not, there are some strategies you can implement right now to increase the tenure of your employees, boost morale, and increase profits.

Measure Tenure

If you have done your work and hired a good staff that you want to keep, the first thing you need to do is start tracking how long your employees have been with your business. Understanding how long an employee stays with you, in all positions, can help you understand what you need to do to keep people. For example, if your average server stays for 11 months, design any incentives you may have around that. Use this information to extend the tenure of your employees. You can implement additional training, recognition, or pay raises at 6, 12, and 18-month intervals to see if it can help to extend the average.

Ultimately, tenure reveals more than turnover does. But you can’t manage it if you don’t measure it.

Stay Interviews

Hiring interviews, and occasionally exit interviews, are a common practice, but implementing “Stay” interviews can have huge benefits. Take the time to sit down with a veteran staff member to better understand why they are happy with their job, and why they have chosen to remain an employee.  Also, give them the opportunity to talk about what you can do to sweeten the deal and keep them longer. This can help you put the finger on the pulse of what you are doing right, and some areas that could use improvement.

Memorable First Day

An employee’s first day is just like a first impression; you want it to be a good one. Do your best to demonstrate energy and enthusiasm. Be visibly passionate about the company culture, values, and mission. The easiest way to do that is by creating a great company atmosphere. An employee won’t want to stay long if all the other employees are complaining about their jobs and how much they want to leave.

Re-Recruit

Every shift should be a reminder of why your employee wants to stay with the business. Now, we all have bad days, but do your best to bring focus and energy to every shift. As a leader, you set the tone for the rest of the team. This can be accomplished by really focusing on the company atmosphere. Make sure your restaurant is a place that you and your employees are excited to return to shift after shift.

Encourage Mentoring Culture

By assigning a mentor to a new employee, you create a culture that fosters connection and allows a veteran to share insights they have acquired through experience. New employees can also become easily frustrated when not given the proper training to do their job correctly. Implementing a mentor program can help cut down on this frustration. Try to provide a mentor for every position; a dishwasher can benefit from a mentor just as much as a line cook.

Identify Stressors

Stress is inevitable. You won’t be able to fix every situation, but there are some you will be able to. Do your best to identify stressors and eliminate them if possible. Dissatisfied employees often report feeling that no one is in their corner and they receive minimal support. Talk to your staff regularly about their pain points and ask them how you can help. As an added bonus, this can often lead to improved processes.

Provide the Ladder

Employees become frustrated when they feel as if they are stuck in their job with no room for improvement. Chances are that isn’t the case, they just don’t know what they can do to advance their position. Providing a clear outline of what employees can do to progress is beneficial to them and you. It helps with retention when employees have a clear outline of how they can progress.

Thank Your Staff

It seems too simple, that saying “thank you” would turn things around with an employee. Thanking staff is easy to do but often forgotten. It is an uncomplicated way to let your staff know that you appreciate their work. This will also help to open-up lines of communication between you and your team. Listening to them can give you an insight into problems you had no idea were occurring.

The high turnover rate of the restaurant industry is not only a huge stress to operators and costs a significant amount of money. By listening to your staff, measuring tenure, and improving the atmosphere you can increase employee retention and profits.

How to Make Your Restaurant More Gluten-Free Friendly

If there is one trend that has come to the forefront of the restaurant industry in the past few years it is that consumers are more aware of the health effects of food on their bodies. They what to know where their food is being sourced from, if it is organic, and how is it being prepared. There is a whole market of people that struggle to find places to eat out that coincide with their food restrictions. Those who for health reasons or personal reasons have chosen to go gluten-free.

There are two types of gluten sensitivities. Those caused by Celiac disease and those caused by non-celiac gluten sensitivity. These people don’t experience the same kind of injury and irritation to the small intestine as those with celiac disease, but gluten intolerance can still cause physical and mental problems. Celiac disease itself presents with four different types of varying severity.

Gluten is a substance that is present in cereal grains, especially wheat, that is responsible for the elastic texture of the dough and is a mixture of two proteins. Currently, about 3.1 million people across the U.S.A. follow a gluten-free diet.

It is an entire market of people that you can open your doors to by making some changes to your current systems.  Expectations are higher than ever, and your restaurant might be missing out on profits that you aren’t even aware of.

Changes in Your Kitchen

If you are going to offer gluten-free options on your menu, you need to have the appropriate configuration in your kitchen. Your biggest hurdle will be cutting out cross contamination. Gluten-free products cannot come in to contact with items that have touched gluten-containing foods. For example, a gluten-free pizza cannot be cooked in the same oven as a pizza prepared with gluten ingredients.

Now, this may seem like a chore but there are some easy ways to separate your foods and tools.

  • Dedicate a section of your line to only gluten-free food prep
  • Keep items separate in storage and walk-ins to avoid cross-contamination
  • Use color-coded equipment to avoid contamination

Offering gluten-free options is not as hard as it may originally seem, as long as you keep up with your systems of avoiding cross contamination.

Educate Your Staff

The second most important thing you can do, after making changes in your kitchen, is to educate your staff. Many have heard of the gluten-free “trend” but don’t really know what it is, or how it can affect their customers.  Take some time during a staff meeting to discuss your new menu options and their importance. If you know someone with a gluten intolerance, you could invite them to speak to your staff of their struggles. Knowledge is everything in getting your staff to buy into your new program.

Make sure to encourage them to not judge their customers when they discuss a gluten intolerance. 72% of people leading a gluten-free diet are classified as “PWAGs” – people without celiac disease avoiding gluten. It is important for staff not to roll their eyes or make comments if they feel that a customer might not truly need gluten-free food. Customers with dietary restrictions want to have their concerns heard just like any other customer. It is not their place to judge and ultimately having a good attitude will lead to better tips.

Adjusting Your Menu

There are several ways that your menu can become more gluten-free friendly. Offer gluten-free substitutes to some of your meals. Cornstarch can be a great substitute for flour in certain circumstances.  Order more gluten-free ingredients to have in your kitchen. That way if a customer asks if you have pasta noodles, you can accommodate them. They’ll certainly be appreciative of your forethought.

How much of your menu that you decide to make gluten-free is up to you but having several options would most likely be beneficial. You need to evaluate on a case by case basis how much your current restaurant lends itself to gluten-free options. For example, if you are a Mexican restaurant you might consider offering taco salads or ordering gluten-free wraps. It is not necessary to completely rework your menu if you don’t have the funds or your food doesn’t lend itself well to gluten-free alternatives. Even a few adjustments will help to keep your restaurant relevant and communicate to customers that you are making an effort.

 

To help customers easily identify your gluten-free foods, you can create a menu ledger. Having clearly marked symbols to inform customers of your dishes that are completely gluten-free or have substitutes available can help to make the ordering process simpler. The easier that your menu is to understand for those that are gluten-free, the more comfortable they can feel.

Offering these options will take some adjustment for you and your team. But ultimately, you’ll see the benefits of increased profits and staying competitive in the market. Bethany Jarmul was diagnosed with a gluten intolerance in 2014 and has been searching for dining out options ever since. “As someone who has a gluten intolerance, the first thing I look for in a restaurant is whether or not they provide gluten-free options. If I find a place that offers a lot of gluten-free dishes, I’m likely to make that one of my go-to spots.”

Bethany represents an entire market of customers searching for their next go-to gluten-free spot. Why not make it your restaurant?

How to Promote

You’ve made the changes to your menu, added new ingredients to your kitchen, and educated your staff. Now it is time to get the word out about your new options. Traditional methods are great options Flyers, radio, and social media, are all perfect ways to talk about the benefits of your new food.

One area, in particular, you might like to consider is in Facebook groups that are focused on the gluten-free lifestyle. These groups can have thousands of members all looking for options that make their lives a little bit easier. Simply search gluten free on the Facebook search bar and then narrow your search to groups and you should find plenty of options.

Providing gluten-free options is the fastest growing trend in the restaurant industry and with good reason. Industry powerhouses like Arby’s, Burger King, and Domino’s Pizza are offering gluten-free items. More and more Americans are choosing to go gluten-free for health reasons and the need for innovative food options is greater than ever. Establishing your restaurant as gluten-free friendly is a great way to bring in new customers and establish loyal ones for years to come. Nothing creates loyal customers like the ability to have an honest discussion about their food. It will take some organizing, but your efforts will be well worth it to keep your restaurant relevant and once the profits start rolling in.

 

 

How to Plan A Mother’s Day Brunch

BlackBerry Pancakes

It’s one of those holidays that will just creep up on you. And then next thing you know it is here and you aren’t as prepared as you’d like to be. According to the National Restaurant Association, Mother’s Day is the busiest restaurant day of the year. At least 37% of the population has plans to dine out for Mother’s Day. To help you stand out from the all the other restaurants trying to attract customers, we’ve gathered a few simple suggestions.

Planning Ahead

Taking the steps to prepare your business for the busiest day of the year is crucial to having a successful day. With the influx of customers, you’ll need to be ready with greater food quantities, more staff, and a game plan.

More customers mean more food being consumed, so you’ll need to purchase more ingredients. One of the big benefits to offering brunch is that you can make big batches using inexpensive ingredients for pennies a piece. Ultimately, this means you can make it more affordable for customers and profitable for you.

Help reduce craziness by offering a special prix fixe menu or a buffet. Not only is it a great way to maximize profits, but also makes things simpler for your guests. It will help to create buzz while simplifying things for your kitchen staff, allowing them to be time efficient. Your servers will also thank you when it is time for patrons to pay. Mother’s Day can bring in large groups and with a prix fixe menu it won’t be as difficult to remember what everyone ordered.

With the increase in customers you’ll need to have enough staff to cover the difference. Mother’s Day needs to be all hands-on deck. If you are concerned about being short staffed, reach out to students returning home from college for the summer. If they have worked for you before they will already be trained and are almost always looking for some extra cash.

Help handle the craziness of the busiest restaurant day of the year, by taking reservations for the big day. If your restaurant doesn’t normally take reservations, Mother’s Day is a great exception to the rule. It helps immensely in the planning process. You can gauge how many staff members you’ll require and how much food you’ll need to prepare. Plus, customers will appreciate the peace of mind that comes with having a reserved table on the busiest day of the year.

To maximize profits consider using extra space that might not ordinarily be available, like a patio. In certain parts of the country, you’ll have to keep an eye on the weather but setting out a few extra tables for the day can be beneficial. That being said, don’t make the mistake of trying to cram too many tables into a space. Nobody appreciates a dining experience where they are bumping elbows with their neighbors, literally. If you have the space, definitely use it.

Menu Must Have’s

There are a few food items that you must have for a successful Mother’s Day Brunch. As far as food goes items like French Toast, eggs, frittata, and parfaits are guaranteed hits. Do you have a particular breakfast item that your restaurant is known for? If so, be sure to include it on the menu.

Crêpes can also be a big hit. But they can be temperamental so if your chef doesn’t have experience with them, Mother’s Day is not the time to test them out.

If you have your liquor license, mimosas and Bloody Mary’s are a favorite and sure to be a hit with most moms. Not all moms are interested in indulging in alcohol, so having a fun mocktail is a great way to add fun to their drink options.

Go All Out

Moms deserve to be treated every day but Mother’s Day in particular. Going that extra mile can really make the difference. Things as simple as offering a single flower to mothers at the end of the meal can be the difference between a yearly tradition and a one-time thing. Offering discounted or free food to moms is another great way to make them feel special. A free cocktail or dessert will go a long way.

If you are able to offer a takeout option for mothers or grandmothers that aren’t able to or prefer not to go out on Mother’s Day.

Promoting Your Brunch

Make your Mother’s Day specials and hours as easy to find as possible. If customers can’t find the information, chances are they will take their business elsewhere. Create a post for your social media accounts and start a Facebook event to keep your brunch top of mind. A series of posts that remind people how many days until Mother’s Day can help remind customers they need to make plans. It is a holiday that is easy to forget!

If you don’t have a huge social media following, don’t worry, you can always go old school and print out some flyers and hang them around your restaurant or hand them out with receipts during April and beginning of May.

 

With all the hustle and bustle of the busiest restaurant day of the year it is easy to forget the most important part of the day, celebrating moms! Encourage your staff to take time to wish Happy Mother’s Day to all the moms who visit your restaurant and do their best to remain pleasant even in the busy atmosphere.

Do you host a Mother’s Day brunch? Let us know your tips and tricks in the comments below!

Combating Food Waste in Your Restaurant

The last thing you want as a restaurant owner is to watch your money get thrown out in the garbage. Unfortunately, when you waste food, this is exactly what’s happening. It’s seemingly easy to do, some milk here, apples there, and right before your eyes, thousands of dollars have gone to waste. Because it’s so easy, it’s estimated that there are 60 million tons of food wasted annually throughout the United States, and it’s likely that your restaurant is contributing. So how can your restaurant put anti-food waste steps into effect? Here are some actionable steps your restaurant can take to help cut down on food waste.

Create a committee. Either find individuals motivated to take a stand against food waste or incentivize the position, but make sure you have people from different areas in your restaurant as part of the committee. You don’t want to involve your whole kitchen staff, only to leave out the wait staff. You also need your purchaser on board (whether that’s you or an employee).

Practice FIFO. If you don’t know what FIFO is, listen up! A ‘first in, first out’ system allows your food preparation to run more smoothly, while keeping in mind the issue of food waste. When a new food order comes in, put the new food on the right and shift the previously-purchased food to the left. Cooks then grab food in a reverse order (left to right) to make sure they are using the items that will expire more quickly than the food on the right hand side.

*Pro Tip: When organizing your storage area, beware of cross-contaminating foods. Raw chicken does not belong next to fresh produce so don’t let all your rules go out the window to focus on FIFO. Shelf-labeling is handy while keeping in mind newer versus previously-purchase food and the types of food that can be stored together.

Control portion size in the kitchen. This requires due-diligence from your staff. As kitchens get busy, eyeballing ingredients (aka not paying attention to the pre-priced amounts from your menu plan) becomes more common but this is one way that customers end up with more food than they need and often more than they paid for. American restaurants are notorious for unnecessarily large portion sizes. You want to satisfy your guests, but not at the cost of your bottom line. A great way to cut down on food wasted by customers is to allow them to choose their portion size by offering lunch and dinner sizes on the menu. The less food that’s left on your guests’ plates, the better.

Repurpose ingredients. Have a lot of leftover shredded chicken from yesterday’s fajita special? Make chicken tortilla soup! If you’re flexible with your specials, soup can turn leftover nightmares into the next day’s featured dinner.

Make over your menu. Speaking of flexibility, you’ll want to check in on how each of your menu items are doing. If you must buy highly-specialized ingredients for a few items, make sure they’re worth it. If they are sub-par performers on your menu, change it up! It’s easier to broaden your menu with dishes that have more universal ingredients. A lot of restaurants turn to a focused menu to use up any surplus and still offer a variety of options without sacrificing storage space while cutting unnecessary costs.

Compost. Chances are your restaurant probably builds up (and throws away) a lot of produce scraps. Whether it’s from leftover salads or unused portions, these scraps can easily be composted. If your restaurant has its own little garden that grows herbs, use these as fertilizer. Or build community relations and reach out to farmers who could use the compost to help supplement their crops.

Donate what you can. If your restaurant has exhausted the options to using leftover food, consider donating. There are many organizations around the country that help excess food get to those who are in need. If you’re concerned about liability and the legality of your donation, review the Bill Emerson Good Samaritan Act of 1996 to understand your rights as the donating party.

Full dumpster

Keeping food waste in the forefront your mind when running your restaurant and making operational decisions is crucial in combating the problem. Taking the steps above are just a few ways your restaurant can have an impact on this destructive global trend. Integrating these better choices into your business model can cut down on food waste and save you money at the end of the day.

Do you have plan for food waste in your restaurant? What steps do you take to combat it? Tell us below in the comments.

Valentine’s Day Promo Ideas For Restaurants

One of the busiest days in the restaurant industry is fast approaching, and you don’t want to be caught off guard. Valentine’s Day is the second biggest day for dining out, second only to Mother’s Day. A quarter of Americans eat out to celebrate the holiday with their special someone. That totals about 8 billion dollars spent in restaurants across the United States. What restaurant doesn’t want a piece of that? As a restaurant owner, you want to make the very most of this opportunity.

What can you do to make your restaurant stand out among the competition? We’ve gathered together some Valentine’s Day best practices and brainstormed some fresh ideas to help you create a memorable and lucrative night.

Menu

First things first, you need to think about your menu. To make it easier for you and your staff consider offering a preset prix fixe menu, otherwise known as a fixed price menu. It will cut down on wait times for guests and give you a better understanding of what needs to be ordered for the night, helping to increase your profits by lessening waste.

Having a prix fixe menu can also be beneficial for customers. They know exactly what they are getting and at what cost. No unexpected surprises for either of you.

As part of your prix fixe menu, consider including a starter, main course, dessert, and a recommended wine pairing. If you want to go the traditional route, try to incorporate pink or red foods into your menu and a chocolate dessert.

Valentine’s Day can be a great time to incorporate some current food trends into your meals. A little bit of fun experimentation can help to set your restaurant apart from others who might be offering more traditional entrees. Perhaps offering a dessert sampler instead of a complete dessert would appeal to an audience looking for that extra special experience.

Beverages

Altering your beverage service can also be beneficial for the busy day. Make sure to have suggested wine pairings available for guests who might not be very knowledgeable. Also, make sure your staff is well educated on the different wines and specialty cocktails you are offering. Fruit flavored red and pink cocktails are a favorite, but taking a risk could pay off too.  Consider adding a chocolate martini with chili pepper for an added zest.

 

 

Atmosphere

Having the right atmosphere is crucial. Everything other detail can be perfect, but if the atmosphere is off, it’ll still feel like something just wasn’t quite right. Make sure to give your patrons the whole package. Dim your lights a little extra. Take a look at your music for the night and make sure it fits with the rest of your ambiance. Consider reusing those string lights you brought out for Christmas time to create a romantic lighting for your guests, or perhaps some candlelight to dine by.

Reservations

To help the day run smoothly, encourage guests to make reservations early. To encourage reservations, you can offer promotions, such as a free dessert, to those who book ahead. As tempting as it may be, do your best not to overbook. Consider that guests might want to take their time and linger over dinner to fully enjoy the experience. You don’t want a bad review showing up on Feb. 15th saying that guests had to wait hours, even with a reservation.

 

 

Staffing- Call In the A-team

Make sure that you have your A-team working. Your most experienced workers should be present in both the front and back of house. Valentine’s Day is not the time to try training a new host or waitress. Leave that for the 15th when the rest of your staff has earned a day off.

Valentine’s Day is all about the specialness. Going above and beyond for the people you love. The restaurant industry is no different. You want your customers to leave feeling that they had the best food, drinks, and service. Take a moment to speak to your staff about the importance of offering an extra special experience. Try to have your most experienced servers working that night. You can trust them to give the kind of service you expect, and more experienced servers tend to be better at up selling a customer.

You can also offer take home gifts for customers. A custom wine glass or even something as simple as a flower can set you up as going above and beyond in the mind of a customer.

 

 

Marketing

Make your Valentine’s Day specials and hours as easily accessible as possible. If customers can’t find the information, chances are they will move on to someone else who already has theirs readily available. Create a graphic and post it on your social media accounts and start a Facebook event. It also never hurts to print out some flyers and hang them around your restaurant or hand them out with receipts during January and February. The easier it is to access your important information, the better the chances you will have a full venue for Valentine’s day.

Thinking Outside of the Heart Shaped Box

If you are looking to try something new this year, we’ve got a few ideas for you that are a twist on the classic Valentine’s day meal that we all know.

Wine Tasting or Beer Tasting – For those who love the beverages more than the food. Local breweries and wineries are popping up all over the United States and consumers are responding positively. Join up with some wineries or breweries in your area to offer a tasting night.

Offer Valentines Meals the Weekend Before and After– Some people just can’t make it out on a weeknight to celebrate. Offer them the same meal the weekend before and after with a discount or a promotion. You can bring in even more business and will be able to offer it as an option to anyone who asks for a reservation for the 14th after you are booked up.

Galentine’s Day Brunch – Galentine’s Day is a day where women across the world celebrate their female friends. And what do gal pals love? Mimosas. Galentine’s Day is February 13th but you would probably do best on the Sunday before or after Valentine’s Day.

DIY Dinner – DIY is all the rage and that extends to the restaurant industry. Talk to your chef and see if they would be willing to offer a class to customers on how to make their own Valentine’s dinner. What could be better than having customers pay you to make their own meal?

Takeout Meals – We all have one in our lives that we know and love. An introvert, someone who works odd hours, or even moms whose only chance at a peaceful dinner is after the kids have gone to bed. You can still market to the person who wants to eat in but doesn’t want to spend hours cooking the perfect meal? That is where you come in. Offering takeout meals are a great way to continue to offer food, even after your reservations are full. Consider asking customers to order a few days in advance to give your team plenty of time to order and prepare the extra meals.

Whether you stick with the traditional candlelight dinner or do something a little different, a few ideas will remain the same. Good marketing, great food, perfect atmosphere, and a staff that goes above and beyond for the customer, will make your Valentine’s day a success.

Do you do something for Valentine’s day that your customer’s fall in love with every year? Let us know in the comments below.

Reviews and Your Restaurant: The Good, the Bad, and the Ugly

Why Reviews Matter

Whether you consider it to be a good or bad thing, the food retail world is controlled by the consumer, and your restaurant is just living in it. If your customer has a bad experience and chooses to tell others about it, your operation could be in trouble. Word of mouth is extremely important for the perception of your restaurant, so it’s crucial to know how to handle reviews of all kinds.

Where do customers leave reviews?

You may say ‘I’ve never seen a review of my restaurant before’. More than likely, you’ve just never seen the reviews. The most common places to look for reviews of your restaurant are Facebook, Google, and Yelp.

Facebook

Because of its user-friendliness, Facebook is popular with customers and restaurant owners alike. Your restaurant’s business page is a great platform to have pictures of the day’s specials, hours, and social interaction, all in one place. When it comes to reviews, Facebook creates a star rating that denotes the quality of the reviews left, with five stars being the best. You can also change how you want to filter reviews: most helpful, most recent, and star rating. Because of how often it is used daily for news, photos, and checking up on friends, it’s only natural that Facebook restaurant reviews are taken seriously. Potential customers can trust the words of their mutual friends and can even see if others they know have reviewed the restaurant.

Facebook Business Page

Facebook Reviews Page

Learn how to find and interact with your Facebook page reviews.

Google

If you look up your restaurant on Google’s search engine, you will see your business name off to the right side, along with categories like directions, website, and an overall star rating. This star rating is determined by an average of the reviews left. If you click into these reviews (and there are some) you will be able to see the individual reviews. Google is a super important facet of customer reviews because whether people are searching for your menu, hours, or directions, they’re most likely typing it into the Google search engine. This will bring up the sidebar with the star-rating and reviews front and center.

Google Search Reviews

Find out how to respond to Google reviews.

Yelp

One of the most common review sites, and the thorn in the side of many restaurant owners, Yelp helps future customers narrow down their choice of where to do business. It also gives customers that have visited the business an outlet to review the quality of services and their expectations of that business. Yelp has its own algorithm when it comes to displaying reviews. Like Google and Facebook, Yelp also uses a star ranking system, calculated by reviews left. Yelp tends to display a frequent Yelper’s reviews over a new user, making it more difficult to see reviews chronologically.

Yelp Business Page

Yelp Reviews Page

Learn how to use Yelp to the fullest potential with these tips for your restaurant.

What do I do if someone leaves my restaurant a good review?

Congratulations on your restaurant’s hard work! Here’s how you can make the most out of your patron’s compliments:

Respond Back– Before you do anything else with your positive review, you need to write back! Good reviews deserve just as much attention as bad reviews, plus you can promote them without having to come up with an apology statement. Thank the customer for their review and acknowledge that they went out of their way to pass along kind words.

Give Credit Where Credit It Is Due– After you pat yourself on the back, make sure to bring the review to your staff’s attention. If it is about the service, recognize your bartenders or wait staff at the next shift meeting. If it’s about the food, congratulate the cooks on a job well done. While credit should certainly be served to those that were mentioned in the review, you can commend all moving parts of your restaurant. This success is the result of teamwork in your restaurant.

Show It Off– Publish the review on your social media channels, have framed testimonials (do it yourself with Small Thanks), or even include it into your next menu design. Reviews are a great way for your restaurant to tout its successes and would be a shame to not promote them!

What do I do if someone leaves my restaurant a bad review?

Don’t panic! A bad review can become an opportunity for your restaurant if handled correctly. The process below can help streamline how you or your staff deal with negative reviews.

Study Up–  You’ll need to do a little research before answering the review with your emotions flying. First, take note of the date the review was posted and, if it gives details, who (if anyone) was involved. This can help you gain some perspective on how to respond to the review.

It’s Not Too Late to Say Sorry– Apologizing is crucial. Even if it was the weather. Even if it was a fluke in your well-oiled staff. Even if it was the way your restaurant is decorated. Say you’re sorry. That person is not leaving a review for no reason (usually) and wants their feelings validated.

Be a Problem Solver– After your apology, be sure to offer up a solution that’s related to what the customer was concerned about. If there was an issue with the food, reach out with a free meal or appetizer. If there was a problem with the staff, communicate that it will be brought up during a team meeting to prevent it from happening again. Also, if the incident has since been addressed and solved, let the reviewer know of the policy change.

When dealing with a bad review, it’s important to acknowledge the reviewer’s feelings and empathize while also offering a solution. Be sure to touch on each of these points and tailor the response to the reviewer’s experience. Canned responses quickly lose candor and don’t win you any points for originality.

As with positive reviews, be sure to bring up bad reviews with your staff. Walk through the situation with them and provide a process for how to deal with similar situations. You can even use them as motivation for your staff by putting bad reviews in their break area, especially if they are unmotivated by tips.

Why does brand management matter?

Having fresh reviews, engaging with those leaving reviews, and monitoring your social media channels may sound like it will take a lot of time and energy. But without good brand management, it’s extremely difficult to stay on top of customer reviews. In doing these daily tasks, you can quickly pick up on these channels’ review components and see what people are saying about your restaurant. It’s important to keep an eye on these as much as possible to create the highest amount of engagement, and ideally, new reviews.

When making decisions, customers are searching for recently posted reviews, as it should be the most up to date information. Unfortunately, the barrage of five-star reviews you received early last year just isn’t going to cut it. According to Search Engine Land, “69 percent of consumers believe that reviews older than 3 months are no longer relevant”. In other words, a review’s usefulness depreciates in value for bringing in new business. Constant flow of reviews show that your restaurant is staying relevant and can be used for customers to make more informed decisions.

By successfully managing your brand, you can incite more reviews by guests, encouraging others to come see what the fuss is about. To help you stay on top of your restaurant, try setting up a Google Alert to easily monitor possible reviews or comments.

Reviews can stand as a welcoming beacon or caution sign; handling them properly can make all the difference. By staying on top of good and bad reviews with attentive brand management, your restaurant can create a quality experience for all guests.