Designing Your Restaurant Menu for Profitability

Menu engineering is about designing your restaurant's menu to ensure your most profitable menu items are seen first and also displayed in a way that convinces your guest to choose one item (the profitable one) over another (the not-as-profitable one) while still offering enough variety to please many palettes. I've put together an easy-to-follow list of general guidelines that will help you create an attractive menu, which will also serve ...

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Restaurants and Social Responsibility

Social responsibility is an important part of any company's marketing and operations strategies, including restaurant brands.  Today's savvy customer expects a high level of corporate ethics, which takes the community, the environment, and the greater good into consideration.  In fact, two thirds of the world's consumers prefer shopping or dining at companies that give back to society.  This concept of doing good and giving back has become increasingly important to ...

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What product is your restaurant really selling?

We take a look at how you can carve out a specific niche in your local market and focus on your real restaurant product. Dining out is less about the food and more about the emotional reaction your customers have from the entire experience. Think about the whole picture and what your customers are expecting when they choose your bar or restaurant. This will help you capitalize on their ...

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Restaurants Ring in Chinese New Year

January 23, 2012, kicked off a 15-day traditional celebration of the Lunar - or Chinese - New Year with the new moon. For you - as restaurant owners - it could mean attracting new business with traditional new year recipes, new year - inspired promotions or giveaways, and the chance to cross cultural boundaries and experiment with a new theme! Restaurants and event venues across the U.S. from L.A. to ...

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