How to Set up an OpenTable Reservation Facebook App

These days, it’s all about your customer’s convenience. They want to be able to reach you, find your menu, see your location, take a picture of what they’re eating and drinking, and then post a review for everyone to see. That can all be done through social media, because last year Facebook and OpenTable, a restaurant reservation website, paired up to introduce a reservations system on a restaurant’s Facebook page using ...

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Easy Tips To Create Fabulous Cinco de Mayo Promotions

If you’re looking for a fun and effective marketing promotion that’s sure to attract customers, maybe it’s time to create a new tradition using a popular holiday that’s become a springtime favorite around the country—Cinco De Mayo, the fifth of May.   Invite Your Customers to a Cinco de Mayo Party This Mexican holiday, celebrated mostly in the United States, has been popular in the southwest for a long time, but has been ...

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From Restaurateur to Caterer: How to Add Catering to Your Restaurant Business

One of the most common ways that restaurants increase their profits is by introducing catering to their overall business strategy. When people try and gush over your food at a catered event, they’ll be more likely to come to your restaurant for a meal, and your lines of business will benefit from one another. You already have a location, kitchen, menu, staff, and customers, so adding a catering business can ...

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Designing Your Restaurant Menu for Profitability

Menu engineering is about designing your restaurant's menu to ensure your most profitable menu items are seen first and also displayed in a way that convinces your guest to choose one item (the profitable one) over another (the not-as-profitable one) while still offering enough variety to please many palettes. I've put together an easy-to-follow list of general guidelines that will help you create an attractive menu, which will also serve ...

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Restaurants and Social Responsibility

Social responsibility is an important part of any company's marketing and operations strategies, including restaurant brands.  Today's savvy customer expects a high level of corporate ethics, which takes the community, the environment, and the greater good into consideration.  In fact, two thirds of the world's consumers prefer shopping or dining at companies that give back to society.  This concept of doing good and giving back has become increasingly important to ...

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What product is your restaurant really selling?

We take a look at how you can carve out a specific niche in your local market and focus on your real restaurant product. Dining out is less about the food and more about the emotional reaction your customers have from the entire experience. Think about the whole picture and what your customers are expecting when they choose your bar or restaurant. This will help you capitalize on their ...

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