Restaurant Trends

If somebody had told you twenty years ago that, in 2018, restaurants would be lining up to serve their food on tables made from century old barnwood, you probably would have laughed and thought they were crazy.  It’s true!  Everything old is new again, and the trend toward modern rustic decors in the restaurant industry means that old reclaimed wood tables are more popular than ever.  It’s kind of ironic when you think that restaurants, in their race to create the ultimate “Insta-worthy” moment for customers armed with tiny computers that weren’t even possible in the 20^th century, are turning to the past for their inspiration.

You may or may not know this, but reclaimed wood isn’t the only way to get a weathered, rustic looking table.  In fact, given the relative scarcity of reclaimed wood, and subsequent higher price, many restaurants are turning to distressed new wood to meet their needs.  In this article, we’re going to talk about both types of wood tables, including what they are, the benefits of each, and when to choose one over the other.

What is Reclaimed Wood?

Reclaimed wood is old wood that has outlived its intended use – a barn, boat, flooring, wine barrel, etc – and is repurposed for some other use.  Technically reclaimed wood doesn’t have to be old, but older wood is more highly sought after.  Wood from “old growth” trees, such as those that were abundant in the 19^th and early 20^th centuries has a number of advantages over modern lumber; it is denser than new wood and less prone to warping.

What Are the Benefits of Reclaimed Wood

Character – Character is a word that is often thrown around when talking about reclaimed wood: most often as a euphemism for old and time worn.  The rich colors and patinas that are the hallmark of reclaimed wood can only be had through constant weathering and aging.  Even more, the old nail holes, knots, and natural imperfections of the wood itself add to the unique character of reclaimed wood.

History – Every restaurant has tables, but not every restaurant can say that their tables came from a salvaged barn erected in a field in Ohio in the late 1800’s.  Reclaimed wood is not only prized for its utility, but also for its story.  Even if you don’t know the exact origin of the wood in your table, the fact that it served a completely different purpose for the first half of its life is a worthy story in and of itself.

Uniqueness – No two reclaimed tables are exactly alike because no two reclaimed boards are exactly alike.  Think about that for a moment…in today’s day and age of mass production, it’s still possible to own something that is uniquely yours.  Each reclaimed piece in your restaurant will share the same benefits and characteristics, but no two will look the same.  Even if your table is one hundred percent red oak from the same barn, each board will have weathered slightly different, and will have its own unique coloration, textures, and natural imperfections.

Resilience – What happens to wood in a barn?  It gets banged up, scratched, and dented.  Now quick, what happens to wood tables in a restaurant?  They get banged up, scratched, and dented.  The beauty of reclaimed wood lies in its imperfections.  Unlike a brand new, perfectly stained wood table, reclaimed wood looks ok if it gets a little beat up.  Now that’s not to say that we would encourage damaging your table on purpose, but it is nice to know that one little scratch or dent won’t completely mar the look, it will just add more character.

Environmentally Friendly – One of the biggest benefits of using reclaimed wood is that it reduces the number of new trees that are cut down to be used as building materials.  It also reduces the harmful emissions that are created by logging equipment and the trucks used to transport the lumber to factories for processing.  In addition, it keeps a perfectly reusable resource out of the landfill and gives the old wood a new life.

What is Distressed Wood?

Distressed wood is new wood that has been artificially distressed and/or weathered to make it appear old.  Distressing techniques often include putting nail holes in the boards, creating circular saw marks to replicate vintage logging techniques, or adding a patina to the wood so that it looks like it has aged over decades of use.

What Are the Benefits of Distressed Wood

Consistency – If you need a consistent look throughout your restaurant, then distressed wood is the answer.  While it isn’t mass produced, distressed wood boards tend to look similar in that the same distressing process is applied to all of them.  They may have marks in different spots, but the overall color and pattern of wear is usually the same.

Price – Reclaimed wood is more expensive than distressed wood because it is labor intensive, and due to supply and demand pressures.  As the demand for reclaimed wood has blown up in the past 5 years, the price has risen; there are only so many old barns available to reclaim.   If you are looking for a rustic look without paying for reclaimed wood, then look at distressed wood.

Colors – Distressed wood can be stained to whatever color you want while keeping the characteristics of the wood, whereas reclaimed wood looks best in its natural color.

Should I Choose Reclaimed or Distressed Wood for My Restaurant Tables?

The answer to this is, as always, it depends.  If you are looking for an authentic rustic look with a story behind it, then reclaimed wood is definitely the way to go.  If, on the other hand, you’re budget conscious and just want consistently great tables that look vintage, then you can’t go wrong with a distressed wood table.  Either way, your customers will start taking out their phones to snap away as soon as they enter the place.

If you need help figuring out what type of table would work best for your restaurant, give our customer care team a call at (800) 986-5352 and we’ll be happy to assist you.

Design is cyclical, and this draftsman-esque bar stool has made its way back around. You’ve probably even seen a similar backless style pushed up against a kitchen island in the current issue of your favorite home magazine. While Toledo stools all over are bringing vintage metal work back into kitchens and dining rooms, it’s also finding its place in restaurant design. Using a 16-gauge steel frame and industrial-era finish, the Toledo Backless Bar Stool can bring the same mid-century look to your restaurant with commercial-grade strength.

This bar stool has a stylized metal seat, a 360° swivel, and an ornate foot metal foot ring that completes the vintage feel. The Toledo Bar Stool sits fixed at commercial bar height; it has a height adjustment lever that is purely intended to complete the vintage look and is not functional.

Backless bar stool designs are great for smaller bar areas because they take up less space by being backless. The ornate foot ring at the bottom of the Toledo gives it a larger footprint, letting your customers still have wiggle room.

The Toledo Backless Bar Stool has a niche look that you get to customize! First, choose between an antique gray and rustic brown finish, then, choose your seat. You can either leave the seat as the standard metal or upgrade to a vinyl, urban distressed wood, or reclaimed wood seat. With so many options to choose from, you can be sure that the Toledo bar stool will match your bar space or table tops.

See the Toledo Backless Bar Stool and other restaurant furniture with the industrial look here.

You probably got into the restaurant industry because you love food, right? You’ve come up with a great concept and menu, there are customers in your seats, and you’ve developed some regulars. But how do you keep customers coming back for more?

The restaurant and food industries are an ever-changing landscape of ideas, food, and flavors rushing together, with fads that last a day and methods that are used for centuries. Change is imminent in these industries because consumers get bored and are ready to move on to the latest and greatest concept. Restaurants that are complacent with their food offerings are doomed to lose the public’s interest.

Customers look for new, fresh, and exciting items to order when they come to your restaurant. And unless you’re a famous mom and pop diner that has had the same menu items since 1953, it doesn’t matter how great your food is. Changing your menu will help entertain regular customers and attract new ones, which will put your restaurant in a sweet spot for innovation.

To keep your profits and restaurant in the green, doing a menu analysis is worth the time and manpower. Think of it like a professional sports team; you have your all-stars, rookies, regular starters, and the players who just aren’t quite cutting it. Look at these so-so players before you trade them for something that will perform better. Is there any way you could rearrange them to help them perform like changing their price point, the season you’re in, etc.? If the answer is no, make room on your menu for an item than can do the job and keep you profitable. Take the opportunity to analyze the following about items on your menu:

• What’s doing well on your menu?
• What hasn’t been popular?
• Is a dish costing you too much?
• Are you making enough on a dish?
• Are these ingredients too seasonal to keep the item profitable all year round?

Answering these questions can help you really put each of your menu items under a microscope and analyze their performance in your restaurant. It is important to pull your general manager and purchaser in on the breakdown to help you through the process of what stays and goes. Don’t forget to also consider what your waitstaff thinks since they will be the ones “selling” your menu to customers. By being on the front lines, your waitstaff are also helpful in gauging customer reaction and how often they convert to the new items.

Keep in mind, these menu analyses should be conducted once a year (at minimum) for price and twice a year for seasonal items. Revisiting old and new items will keep your restaurant on top of what the hot items really are and what’s working when you introduce seasonal items.

Go Crafty.

Changing your menu does not mean going back to square one, and it’s important to keep fan favorites around. If your restaurant is best known for its burgers, don’t replace them with poke bowls. But, what you could do is add a barrage of new toppings for your burgers. Add pineapple, mac and cheese, or a specialty sauce. Get creative! This will keep your burgers interesting and lessen the chance customers will grow tired of stagnant fare.

Digital World.

It’s easier now than it ever has been to let your customers know what to expect when they eat at your restaurants. According to OpenTable, “86 percent of diners regularly check out menus online before dining out”, which could make or break their decision. Use Facebook or your website to post your regular menu and hype new specials, allowing new and old customers alike to stay in the know about what they can expect when they make a trip.

Make it Special.

Another way you can switch up your menu without recreating the wheel is to add a specials list. This can be where your seasonal and new items are housed while leaving the rest of your menu as it is. By only changing up a handful of appetizers, entrees, and desserts, you can have a consistent purchasing strategy and only worry about oddball ingredients with what’s going on the special portion of your menu. It can also allow you a section to play with trends, without going all in.

Drink Seasons.

Changing up your menu should not be limited to only food items. A cocktail list is a great space to enhance your profits with seasonal or trendy items. Like with food, you don’t have to completely order new ingredients for these drinks, just add a splash of seasonal flavor. Add peppermint during the holidays, pumpkin or apple in the fall, or even more tropical fruits like pineapple or mango in the summer. People are more likely to shell out for the added expense of a seasonal drink over a dish to get in the “spirit of the season”, making the right seasonal cocktail lineup a must. If you don’t already have a revolving door of drinks, drink menus should be updated at least quarterly to give guests something new to try.

Varying your menu based can help bring in new customers but still maintain regulars. Online promotion, special lists, and rotating drink menus, along with regular menu analysis, can help your restaurant stay vibrant and profitable for years to come.

The shape of a table is just the shape of the table, right? Wrong! The differences in round and square table tops represent a change in the flow of your restaurant and how easy it is to rearrange and accommodate various party sizes.

Round tables are a flexible option because of how many people they can sit. It’s much easier for a hostess to squeeze in an extra person at a round top without defined edges and designated sides of the table. Restaurant owners should consider their fare before choosing a round table. Because of the “squeeze” factor, you don’t want to be cramming people in if your meals require multiple plates and more space. Round tables, especially larger sizes, can take up quite a bit of space, creating the perfect visual effect for a more cavernous restaurant.

Square tables have a huge benefit in their versatility in that they are easy to push together to accommodate a larger party. Suddenly, your 15 table tops can transform into nine square tops and two rectangle tops by pushing three tops together. Having this kind of flexibility can be very advantageous if the party size that comes into your restaurant varies from night to night, or even the time of day. Our most frequent recommendation to restaurant owners is to order two different size tops that have the same edge length (such as a 30” x 30” and a 30” x 48”) so it’s easy to line up sizes when combining table tops for bigger parties.

If you’re trying to compare table shapes with how many can occupy each size, here’s a handy table to help:

Another important to factor to consider when choosing between round and square tables is accessibility and ADA compliance. To accommodate space for a wheelchair, tables and counters need to be between 28”-34” tall and have knee space of least 30” wide, 27” high, and 19” deep. You should keep this in mind with your table top and base selection; some disc bases that have a solid, wider footprint can prevent a wheelchair from going in.

At least five percent (or one if your count is under 20) of your tables need to be wheelchair-accessible for your customers.

Using both table shapes in your restaurant can shake up your layout, especially if you’re working with a small space. There are a couple ways you can do this to add visual interest without seeming too cluttered. Restaurants that offer a private party room can buy both shapes, utilize larger round tables in the party room since they are best fit for bigger groups, and use square tables in the dining area where you have more flexibility. You could also put bar height bases under a few round tables and create high tops, leaving the rest of the dining room as square tables.

Whatever table shape with you choose for your restaurant, be sure to keep at least 54” between round tables and 60” between square or rectangular tables to create a manageable service space to keep both guests and your servers happy.

Need help getting started? Visit our site or give our customer care specialists a call at 800-986-5352 to choose table tops and more for your restaurant.

A great way to communicate your restaurant’s unique approach is by considering custom upholstery for your booths, seating, and one of a kind items. You might be thinking to yourself that custom usually means expensive. Fortunately, because of our in-house team of craftsmen, we can offer our customers one-of-a-kind looks at affordable prices.

Booth Options

While we do offer a selection of quick ship booths, where our Amish craftsmen really shine, is in our custom upholstery options. Whether it is on a booth, seat, or a completely custom product, our custom upholstery options can take your design to the next level. Whether you are envisioning a funky vinyl color or a reclaimed wood booth with fabric backing and a coat hanger, we can make it happen.

Fabric and Vinyl

On our restaurant booths, you can choose from a wide variety of colorful vinyl options to find the perfect fit for your look.  Our vinyl starts at 26-ounce weight and can vary depending on your vinyl choice. All vinyl comes with a 1-year warranty.

An Amish-craftsman creating custom vinyl buttons for a tufted booth.

Perhaps vinyl isn’t your taste and you would like to have your booth covered in fabric instead of vinyl; we can accommodate you. You can also send us your own fabric, which we can use to upholster your seating as long as it is commercial grade. Not all fabric is suitable for commercial use, so please be sure to check the fabric you select for its recommended purpose.

Piping

Adding piping to your booth gives it just that little bit extra to tie your look together. Piping is extra vinyl that is put over the booth seams to create almost an outline of the booth. The sky is the limit when selecting colors. Matching piping to the booth color looks great and so does choosing a different color. It mostly depends on what you’d like your booths to say about your restaurant.

Tufted

One of our newest custom offerings is our tufted backs. Our many vinyl options can be used to cover buttons which are then each individually placed on the back of a booth to create a beautiful tufting pattern. This tufting not only creates a unique texture but gives the booth an upscale aesthetic that will take your design to the next level.

Seating

Seats

Booths aren’t the only products that can get custom upholstery. Many of our metal seating options can be customized as well. Any furniture with a vinyl seat can be customized. Love our signature Viktor, Gladiator, and Simon chairs and bar stools but want to offer your customers something comfier than a hard metal seat? Vinyl cushions can be added to your furniture to accommodate your clientele.

Totally Custom

With our in-house team of skilled Amish craftsmen, East Coast Chair & Barstool is able to create some totally custom products. For example, a customer recently requested an ottoman with a tufted top made of fabric. Their burlap style fabric with tufting not only looks great but can be used as storage too. The sides of the ottoman also are engraved with the customer’s logo.

Custom upholstery can add about 2-3 weeks to production time, but if you are willing to wait you’ll have a totally unique item to help your restaurant stand out from the rest. To guarantee your order arrives with time to spare, give our sales team a call at 800-986-5352 to explore all of your options.

If you’re like most restaurant owners, you’re too busy to worry about replacing your outdoor furniture. You need to find restaurant furniture that will last season after season and that you can be confident in. Which is why poly lumber is a perfect choice.

Poly lumber is a durable, weather-resistant material that’s great for any outdoor setting. It’s also an ideal material for commercial furniture because it can easily defend against daily wear and tear and is very low maintenance.

We are adding to our already large range of poly lumber outdoor furniture to give your business even more options when it comes to furnishing your outdoor space! You’ll find a variety of customization options including table, counter, and bar height seating and table options with our new Harbor and Montauk Collections. Check out what’s coming to TablesChairsBarstools.com in the next few months…

Harbor Collection

From seating to tables to Adirondack chairs, the Harbor Collection has a plethora of options to satisfy whatever kind of commercial furniture you’re searching for. This collection features a wide back, waterfall seat edge, and rounded edges. Shown in a textured wood grain and solid poly lumber combination, the Harbor Collection can be crafted by selecting any of our over 20 poly lumber colors. The Harbor Collection also has something for your waiting or lounge areas with Adirondack chairs and gliders. With so many options to choose from, your whole patio can be finished with the traditional, curved shape of the Harbor Collection.

Montauk Collection

We’ve brought the farmhouse style out to your patio with the Montauk Collection! The Montauk Collection embodies the rustic look by using squared off edges, wide supportive upper board, and hardy looking beams reminiscent of barn rafters. And although you can customize this collection with your choice of color, the Montauk Collection really shines in our natural looking, textured wood grain colors. Adding this low maintenance option to your patio can save your staff cleaning time and save your restaurant money since you won’t have to buy replacements year after year.

Value Adirondack Chair

Want customers to sit back and relax on your patio or waiting area? Our brand-new Value Line Adirondack Chair is coming soon! This chair gives your deck a pop of color without hurting your wallet. It’s still made with quality in mind with our durable poly lumber, #316 steel hardware, and your choice of our six most popular colors. Now you can get the look of a traditional Adirondack chair on your patio or waiting area with at a price tag you’ll love.

The durability, low maintenance nature, and customization options are unsurpassable with poly lumber. Outfitting your restaurant’s patio with versatile poly lumber could be the best choice you make all summer and your wallet will thank you.

Stay tuned for more information as these products come available, this blog will be updated!

The newest trend in the restaurant industry? Cuisine on the couch, your customers’ couch that is.

The decline of customers stepping into retail stores has finally caught up to the restaurant industry with a surge in food delivery technology. Because, in the evenings, the hardest question customers want to answer is the slightly judgmental “are you still there?” from Netflix.

It’s all about convenience.

Yes, there is normally a delivery fee of some sort, and yes, they should tip your delivery driver, but often, customers are fine with paying a little more for convenience. Think about Amazon Prime. People pay an annual fee just to guarantee their purchases arrive on their doorstep within two days. Now that’s convenience at its finest and it’s something that more people are finding desirable in their eating establishments.

If a customer wants a meal from an across town restaurant that doesn’t deliver and can’t see the drive, wait time, and drive home as a valuable use of their hours, they are likely to pay for the convenience of that meal coming to them.

It can be intimidating to launch a delivery program, consider partnering with one of the restaurant delivery service apps that can get your meals into the hands of hungry, homebody customers. So who are the big players you need to know as a restaurant owner?

Grubhub holds the bulk of the market share by being in 1,600 US cities including Philadelpia, Boston, Denver, and San Antonio. In 2013, Grubhub merged with Seamless creating a powerhouse portfolio of 80,000 takeout restaurants with the acquisition of Eat24, AllMenus, and MenuPages. The most recent reporting, according to GrubHub’s About Us page, shows Grubhub sending “nearly $4 billion in gross food sales to local takeout restaurants”. Grubhub/Seamless is noted as the delivery service of choice, used whopping 92% of the time in El Paso, Texas, and preferred in New York and Jacksonville 85% and 72% of the time, respectively. Grubhub can be ordered through both iOS and Android device apps that give customers a variety of payment options, saves your order history, and the ability to pre-order a food delivery.

UberEats, it’s like Uber, for your dinner! Even though it’s a separate app, UberEats works very similar to the Uber you’re used to. Customers can order UberEats delivery in 12+ US cities from hundreds of restaurants by using their website or app to browse, order, and track deliveries. This service is available nationally but is used most prevalently in Texas. UberEats ranks as the top delivery service in Houston, Austin, and Dallas. One of the most unique qualities about UberEats is their GPS locator. Like the ride app, customers can watch their dinner make their way to them via their delivery car. For the most part, UberEats charges a flat $5 delivery fee which can be a drop in the bucket or double your cost, depending on what you order.

Amazon Restaurants. You may have heard of a little thing called Amazon? It now offers food delivery through its Prime Now feature for 20 US cities and around 10,000+ restaurants, with its popularity peaking in its home stomping grounds of Seattle. But here’s the catch, this service is exclusive for Amazon Prime members. Integrating restaurant delivery seems like a natural fit; what can’t Amazon do? For those who read on an Amazon device, receive Prime packages every couple of days, and are fine with shelling out for a Prime subscription, using Amazon to order your favorite takeout probably makes a lot of sense. Amazon Restaurants is still in the beginning stages and is no small contender considering the experienced infrastructure and delivery network of its parent company.

DoorDash, from start-up to starting lineup. This service is available in large regions across the US including Southern California, Minneapolis, and Atlanta. DoorDash focuses on building partnerships with national chains like Jack in the Box, Wendy’s, and El Pollo Loco. DoorDash blankets most of the market share in San Jose with 78% usage with Fort Worth and Indianapolis close behind. Of course, it’s easy to know what you want from restaurants you’re used to ordering from, but what if you wanted to try something new? DoorDash make it easier to explore the unknown with its “DoorDash Delight” system. This score rates a user’s overall experience with the restaurant’s delivery program, which can help customers decide between Restaurant A or Restaurant B. Users can order through DoorDash with an iOS or Android device.

Food delivery technology has come leaps and bounds from where it was 10 years ago but this technology is still highly concentrated in major cities where delivery is second nature. It’s important for restaurant owners to understand the appeal of the food delivery technologies that are out there because they say a lot about customer preferences. Using a food delivery technology, is not always going to be the largest portion of your sales but it is interesting to add that touch of convenience for your customers.

The restaurant industry is changing and evolving at a high pace, and with more pixel power than ever before, can your restaurant keep up?

If there is one trend that has come to the forefront of the restaurant industry in the past few years it is that consumers are more aware of the health effects of food on their bodies. They what to know where their food is being sourced from, if it is organic, and how is it being prepared. There is a whole market of people that struggle to find places to eat out that coincide with their food restrictions. Those who for health reasons or personal reasons have chosen to go gluten-free.

There are two types of gluten sensitivities. Those caused by Celiac disease and those caused by non-celiac gluten sensitivity. These people don’t experience the same kind of injury and irritation to the small intestine as those with celiac disease, but gluten intolerance can still cause physical and mental problems. Celiac disease itself presents with four different types of varying severity.

Gluten is a substance that is present in cereal grains, especially wheat, that is responsible for the elastic texture of the dough and is a mixture of two proteins. Currently, about 3.1 million people across the U.S.A. follow a gluten-free diet.

It is an entire market of people that you can open your doors to by making some changes to your current systems.  Expectations are higher than ever, and your restaurant might be missing out on profits that you aren’t even aware of.

Changes in Your Kitchen

If you are going to offer gluten-free options on your menu, you need to have the appropriate configuration in your kitchen. Your biggest hurdle will be cutting out cross contamination. Gluten-free products cannot come in to contact with items that have touched gluten-containing foods. For example, a gluten-free pizza cannot be cooked in the same oven as a pizza prepared with gluten ingredients.

Now, this may seem like a chore but there are some easy ways to separate your foods and tools.

• Dedicate a section of your line to only gluten-free food prep
• Keep items separate in storage and walk-ins to avoid cross-contamination
• Use color-coded equipment to avoid contamination

Offering gluten-free options is not as hard as it may originally seem, as long as you keep up with your systems of avoiding cross contamination.

Educate Your Staff

The second most important thing you can do, after making changes in your kitchen, is to educate your staff. Many have heard of the gluten-free “trend” but don’t really know what it is, or how it can affect their customers.  Take some time during a staff meeting to discuss your new menu options and their importance. If you know someone with a gluten intolerance, you could invite them to speak to your staff of their struggles. Knowledge is everything in getting your staff to buy into your new program.

Make sure to encourage them to not judge their customers when they discuss a gluten intolerance. 72% of people leading a gluten-free diet are classified as “PWAGs” – people without celiac disease avoiding gluten. It is important for staff not to roll their eyes or make comments if they feel that a customer might not truly need gluten-free food. Customers with dietary restrictions want to have their concerns heard just like any other customer. It is not their place to judge and ultimately having a good attitude will lead to better tips.

Adjusting Your Menu

There are several ways that your menu can become more gluten-free friendly. Offer gluten-free substitutes to some of your meals. Cornstarch can be a great substitute for flour in certain circumstances.  Order more gluten-free ingredients to have in your kitchen. That way if a customer asks if you have pasta noodles, you can accommodate them. They’ll certainly be appreciative of your forethought.

How much of your menu that you decide to make gluten-free is up to you but having several options would most likely be beneficial. You need to evaluate on a case by case basis how much your current restaurant lends itself to gluten-free options. For example, if you are a Mexican restaurant you might consider offering taco salads or ordering gluten-free wraps. It is not necessary to completely rework your menu if you don’t have the funds or your food doesn’t lend itself well to gluten-free alternatives. Even a few adjustments will help to keep your restaurant relevant and communicate to customers that you are making an effort.

To help customers easily identify your gluten-free foods, you can create a menu ledger. Having clearly marked symbols to inform customers of your dishes that are completely gluten-free or have substitutes available can help to make the ordering process simpler. The easier that your menu is to understand for those that are gluten-free, the more comfortable they can feel.

Offering these options will take some adjustment for you and your team. But ultimately, you’ll see the benefits of increased profits and staying competitive in the market. Bethany Jarmul was diagnosed with a gluten intolerance in 2014 and has been searching for dining out options ever since. “As someone who has a gluten intolerance, the first thing I look for in a restaurant is whether or not they provide gluten-free options. If I find a place that offers a lot of gluten-free dishes, I’m likely to make that one of my go-to spots.”

Bethany represents an entire market of customers searching for their next go-to gluten-free spot. Why not make it your restaurant?

How to Promote

You’ve made the changes to your menu, added new ingredients to your kitchen, and educated your staff. Now it is time to get the word out about your new options. Traditional methods are great options Flyers, radio, and social media, are all perfect ways to talk about the benefits of your new food.

One area, in particular, you might like to consider is in Facebook groups that are focused on the gluten-free lifestyle. These groups can have thousands of members all looking for options that make their lives a little bit easier. Simply search gluten free on the Facebook search bar and then narrow your search to groups and you should find plenty of options.

Providing gluten-free options is the fastest growing trend in the restaurant industry and with good reason. Industry powerhouses like Arby’s, Burger King, and Domino’s Pizza are offering gluten-free items. More and more Americans are choosing to go gluten-free for health reasons and the need for innovative food options is greater than ever. Establishing your restaurant as gluten-free friendly is a great way to bring in new customers and establish loyal ones for years to come. Nothing creates loyal customers like the ability to have an honest discussion about their food. It will take some organizing, but your efforts will be well worth it to keep your restaurant relevant and once the profits start rolling in.

It’s one of those holidays that will just creep up on you. And then next thing you know it is here and you aren’t as prepared as you’d like to be. According to the National Restaurant Association, Mother’s Day is the busiest restaurant day of the year. At least 37% of the population has plans to dine out for Mother’s Day. To help you stand out from the all the other restaurants trying to attract customers, we’ve gathered a few simple suggestions.

Planning Ahead

Taking the steps to prepare your business for the busiest day of the year is crucial to having a successful day. With the influx of customers, you’ll need to be ready with greater food quantities, more staff, and a game plan.

More customers mean more food being consumed, so you’ll need to purchase more ingredients. One of the big benefits to offering brunch is that you can make big batches using inexpensive ingredients for pennies a piece. Ultimately, this means you can make it more affordable for customers and profitable for you.

Help reduce craziness by offering a special prix fixe menu or a buffet. Not only is it a great way to maximize profits, but also makes things simpler for your guests. It will help to create buzz while simplifying things for your kitchen staff, allowing them to be time efficient. Your servers will also thank you when it is time for patrons to pay. Mother’s Day can bring in large groups and with a prix fixe menu it won’t be as difficult to remember what everyone ordered.

With the increase in customers you’ll need to have enough staff to cover the difference. Mother’s Day needs to be all hands-on deck. If you are concerned about being short staffed, reach out to students returning home from college for the summer. If they have worked for you before they will already be trained and are almost always looking for some extra cash.

Help handle the craziness of the busiest restaurant day of the year, by taking reservations for the big day. If your restaurant doesn’t normally take reservations, Mother’s Day is a great exception to the rule. It helps immensely in the planning process. You can gauge how many staff members you’ll require and how much food you’ll need to prepare. Plus, customers will appreciate the peace of mind that comes with having a reserved table on the busiest day of the year.

To maximize profits consider using extra space that might not ordinarily be available, like a patio. In certain parts of the country, you’ll have to keep an eye on the weather but setting out a few extra tables for the day can be beneficial. That being said, don’t make the mistake of trying to cram too many tables into a space. Nobody appreciates a dining experience where they are bumping elbows with their neighbors, literally. If you have the space, definitely use it.

Menu Must Have’s

There are a few food items that you must have for a successful Mother’s Day Brunch. As far as food goes items like French Toast, eggs, frittata, and parfaits are guaranteed hits. Do you have a particular breakfast item that your restaurant is known for? If so, be sure to include it on the menu.

Crêpes can also be a big hit. But they can be temperamental so if your chef doesn’t have experience with them, Mother’s Day is not the time to test them out.

If you have your liquor license, mimosas and Bloody Mary’s are a favorite and sure to be a hit with most moms. Not all moms are interested in indulging in alcohol, so having a fun mocktail is a great way to add fun to their drink options.

Go All Out

Moms deserve to be treated every day but Mother’s Day in particular. Going that extra mile can really make the difference. Things as simple as offering a single flower to mothers at the end of the meal can be the difference between a yearly tradition and a one-time thing. Offering discounted or free food to moms is another great way to make them feel special. A free cocktail or dessert will go a long way.

If you are able to offer a takeout option for mothers or grandmothers that aren’t able to or prefer not to go out on Mother’s Day.

Promoting Your Brunch

Make your Mother’s Day specials and hours as easy to find as possible. If customers can’t find the information, chances are they will take their business elsewhere. Create a post for your social media accounts and start a Facebook event to keep your brunch top of mind. A series of posts that remind people how many days until Mother’s Day can help remind customers they need to make plans. It is a holiday that is easy to forget!

If you don’t have a huge social media following, don’t worry, you can always go old school and print out some flyers and hang them around your restaurant or hand them out with receipts during April and beginning of May.

With all the hustle and bustle of the busiest restaurant day of the year it is easy to forget the most important part of the day, celebrating moms! Encourage your staff to take time to wish Happy Mother’s Day to all the moms who visit your restaurant and do their best to remain pleasant even in the busy atmosphere.

Do you host a Mother’s Day brunch? Let us know your tips and tricks in the comments below!

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