SnagaStool Helps Bars Boost Traffic with Online Bar Stool Reservations

SnagaStoolWould you like to fill up your bar stools during off-peak periods?  Or guarantee a packed house during the big game?  A start-up company out of Boston is offering a service they say is similar to OpenTable but for bar stools.

“It started when the Bruins were in the playoffs.  I offered to pay someone to sit in their seat at the bar, because it was so crowded,” explains CEO and Co-founder Jamie Manning. “When I get to a bar, I like to sit right at the bar facing the big screens, rather than at a table or standing behind someone.”

Knowing the frustrations of being a guy who just wants to find an empty bar stool at the bar, Manning came up with the idea of using an app to reserve a stool before arriving at the bar.

“People are willing to pay for that privilege,” says Manning. “Bars can determine how many and which stools to assign as SnagaStool stools based on supply and demand principles, and then use our service to increase their profits.”

SnagaStool shares the premium snag profits with the bar in a 50/50 split and is currently working out other “bundle” packaging opportunities to entice more bars to accept stool reservations.

“We are still in our pilot program,” explains Manning. “We want to work with our bar partners to come up with the best type of service for their patrons and to increase their profits.”

In addition to stool reservations, they are experimenting with offering pre-sale “tickets” during premium time slots (e.g., championship games), bundling a stool with meal packages (i.e., reserve your stool…and burger, too!), as well as allowing the bar to offer special promotions (e.g., half off appetizer) during the off-peak times.

“I worked in the bartending industry for years and designed the service to improve the interaction between bartender and customer,” says Manning.

Bars simply put the SnagaStool tent on the stools that can be reserved or are waiting for their reservation to show up.  Then, people who have a stool reservation just check in with the bartender by showing the confirmation on their mobile device, and the bartender shows them their stools!

Bars in Massachusetts and Florida are already participating, and SnagaStool is signing up new bar partners to join in on this service.  If you’re a bar interested in running promotions to your customer base using SnagaStool, visit them online at SnagaStool.com.

 

Easy Tips To Create Fabulous Cinco de Mayo Promotions

If you’re looking for a fun and effective marketing promotion that’s sure to attract customers, maybe it’s time to create a new tradition using a popular holiday that’s become a springtime favorite around the country—Cinco De Mayo, the fifth of May.

 

Invite Your Customers to a Cinco de Mayo Party

Cinco de Mayo Promotions for Bars and RestaurantsThis Mexican holiday, celebrated mostly in the United States, has been popular in the southwest for a long time, but has been slowly spreading across the rest of the country for the past few decades. Even if your restaurant doesn’t normally serve Mexican food, you can still create a fun day (or weekend event) that will pack the customers into your place! Here’s what you can for Cinco de Mayo:

Food specials. There are many different kinds of Mexican cuisine that you can make: enchiladas, tacos, burritos, and fajitas. While it may not be your restaurant’s usual fare, maybe pick one or two dishes that you can make quickly and easily to tie in with your Cinco de Mayo promotion. Consider free food promotions, too. Create a mini taco station or nacho station with some fixings like cheese, beans, and ground beef, or hand out complimentary chips and salsa. If you have an outdoor area, consider setting up some food tents that carry different Mexican specialties, and include some drink pairings, too.  Be sure to have folding tables on hand in advance to set up your event stations.

Drink specials. Of course, Mexican-themed beers and other alcoholic beverages, like margaritas, should be on tap. Dos Equis, sangria, and tequila are all good choices. Give everyone a special price on these drinks on May 5—maybe tie in the number “5” into the prices ($5 margaritas, 3 beers for $5).

Music and dance. Featuring live bands and DJs is a Cinco de Mayo tradition. A mariachi band or tejano music will add to the atmosphere. Many bands enjoy getting a restaurant’s patrons involved by teaching them some short songs and dances, handing out maracas, and asking everyone to sign and dance along.

Family events. This year, Cinco de Mayo is on a Monday, which means that many places will be running weekend events to celebrate. During the day, attract families with the promise of face painting, small sombreros, maracas, and children’s Mexican dances.

 

Larger-scale Cinco De Mayo Celebrations

If there are other restaurants or bars in the area that are also running Cinco de Mayo specials, you may want to run a block party with an outdoor stage, different bands and singers, and games and prizes.

Remember to promote your Cinco de Mayo event on your website, and also by using social media outlets such as Facebook, Twitter, and Instagram. Offer Facebook coupons or “check-in” specials so that your customers’ friends know just where they’re going to be on Cinco de Mayo. The fifth of May is a great way to bring in new customers before the summer season starts!