Warm Up Your Restaurant With Distressed Thrasher Pine Table Tops

Each restaurant is unique in its own way, because of this we like to be able to offer our customers not only great furniture at even better prices, but many options as well. With that in mind, we are excited to announce a new product, the Distressed Thrasher Pine Table Tops.

The Thrasher Pine Table Tops are a great addition to any restaurant. They are built out of beautiful pine wood that is known for its uncommon knots, and great textures. It gives each table top a one-of-a-kind look that can’t be replicated. Often, owners are concerned that these grooves will make the tops more difficult to clean but because of the 10-sheen urethane premium top coat used to seal these tops, they smooth and easy to clean.

Another benefit of the pine wood is that it is resistant to shrinking and swelling caused by variances in temperature and moisture. Exposure to differing temperatures, as well as the humidity of the surrounding air can lead to changes in the wood. This leads to less warping or cracking when the weather changes.

These table tops are covered in a distressed bourbon stain that is a dark, warm shade of brown. The unique grooves of the table are highlighted due to the staining process that we use. This color has a visual warmth that pairs well with all types of lighting and many design styles.

The Thrasher Pine Tops are built by our in-house Amish craftsmen and are available in a variety of shapes and sizes.

 

To make these beautiful table tops yours head on over to our Distressed Pine Table Tops page and start shopping!

What is Flex Back Seating?

When looking at restaurant seating there are a lot of different things to look for. A phrase you might see appearing quite often during your search is the term ‘flex back’. But what exactly is a flex back? A flex back chair or bar stool has a back that tilts as the person seated moves or applies pressure on the back.

So, now you might be asking yourself “what is the benefit of a flex back?” They add comfort to the chair by allowing your customers to lean back and get comfy, instead of hitting the unmoving pieces of a standard back.

The piece that allows the back to flex is usually a metal piece that securely connects the seat to the back. It is secure enough to ensure the furniture retains its structural integrity, but also allow for some movement.

Studies have shown when customers feel comfortable they stay longer; when they stay longer, they spend more. Restaurants with a more formal atmosphere, that want to encourage diners to stay and continue ordering, tend to opt for comfortable furniture with features like flex backs. This is often seen in bucket bar stools where the intent is to keep customers at the bar.

Standard and flex back options are both structurally sound and hold similar capacities. Ultimately, a flex back allows for additional comfort for your customers and increased spending potential at your restaurant.

Ways To Make Your Restaurant More Instagram-Worthy

There is no denying that social media is a powerhouse. Every day new accounts are being created at a rate of one new social media user every 15 seconds. There are 3.03 billion active social media users, with the average number of social media accounts being 5.54. The average daily time spent on social is 116 minutes a day.

Instagram is right at the top with over 800 million monthly active users and over 95 million photos uploaded every day. That is a huge market and a fantastic tool that you can use to reach current and potential customers. Instagram can be a powerful promotional tool if used the right way. Yelp data shows that more users are looking up restaurants based upon how “Insta-worthy” they are. There are a few things that you can do to up your game, get those double taps, and use Instagram to fill your seats.

Beautiful Food

As a restaurant, your top priority is the food and the way that it tastes, but nothing says that food can’t be both delicious and photo worthy. Many restaurants are seeing success with creating a novelty food item that brings people in just for the photo opportunity. Bloggers compile lists of the most
Instagrammable food in each city. Readers then flock to these locations to get that next great picture. By offering an item that is a little over the top, you can bring in a lot of business. Hybrid foods such as the Cronut, are also very popular.

Don’t rework your entire menu just to make it Instagram worthy but consider creating a monthly special that is fun to photograph. It will get people in the door and it’s a great creative exercise for your staff.

Presentation of food is always important, but there are a few easy ways to up you game. Investing in some white plates is a great way to show off your food. It helps to accentuate the colors of the food and has a nice minimalistic feel, perfect for photographing.

Many of us can agree that greasy foods are delicious, though packaging with giant grease stains aren’t the most appetizing looking. To avoid grease ruining a Kodak moment, invest is some grease proof paper. It allows fried foods to look their best all the time.

Lighting

As any photographer will tell you, lighting is crucial to the perfect photo. Take a moment to evaluate the lighting in your restaurant to make sure it fits the image you want to create. Are you a dark and moody bar looking to reach college students or a light and airy bakery catering to families? If you are trying to go for a darker vibe, try having a few areas that are well lit enough for a good photo op. Neon signs can be great for this. They also create a signature piece to identify your location.  Photographers love spaces with good natural lighting, it makes taking the photo easier and allows your food to look its best.

Décor

You don’t need to completely redesign your restaurant just for Instagram opportunities. A few small adjustments can be made to encourage guests to take photos. A wall with a quote that embodies your brand, unique wallpapers, and furniture can all enhance the experience offered at your restaurant and promote customers sharing on their account.

You can help set the tone with what part of your décor you would like featured in photos. Do you have a fancy tiled floor? Or perhaps you spent hours obsessing over the perfect counters, feature them as a consistent backdrop on your feed and customers will follow suit.

Murals

Finding a mural and posting a picture with it is a new trend to hit Instagram. If your building has a beautiful blank wall indoor or out, consider pairing up with a local artist to create something unique to your area or restaurant. Brainstorm a signature hashtag and a location tag and you’ll have people traveling from all over to come take pictures. In some cases, people stand in lines down the block to take pictures with certain murals. If foot traffic is an issue this is a sure-fire way to increase passersby.

Hashtags

Share your Instagram account name everywhere. On your menu, on a chalkboard sidewalk sign, or on a receipt. Make sure that your customers know where to find you online. They can’t follow if they don’t know where you are posting. Create a custom hashtag that either references the name of your restaurant or a fun aspect of your brand. This will encourage any Insta-lovers to start snapping and tagging your restaurant.

Hosting a photo contest with a signature hashtag is a great way to improve engagement or get the momentum going on a new account. To encourage participation, offer customers a percentage off if they come in to eat and post.

Your Feed

Most importantly, don’t forget to include a human element to your posts. Gorgeous photos of your food are great and can create craveability ideal for generating new customers. That being said, a huge part of the industry is the people and their stories. Integrate photos of people enjoying themselves on your feed, it’ll inspire other to come and join the food party.

Just be yourself. Share photos of your customers enjoying the food or photos that illustrate the story of your business and what makes you unique. In a world of cultivated content people often crave realness.

Social media is a great marketing tool and Instagram is at the forefront of the social media game. Instagram is an excellent tool for meeting your customers where they are at. By making a few adjustments to your current design or marketing plan you can increase your customer base exponentially.

Have you seen results by using Instagram? Let us know in the comments below!

What is Communal Dining?

Over the past few years, you may have noticed an increase in large dining tables in restaurants. In the past tables of this size were usually relegated to the family dining room, but now these communal tables are popping up in restaurants all over the country.

These tables are used to facilitate communal dining, which is the practice of dining with others, usually accommodating more than one party. While they might be reminiscent of cafeterias and beer halls, they have gotten a facelift in recent years. With both indoor and outdoor options designed to work with current trends, these tables help to complete the look of a restaurant, instead of just being a way to save space.

The concept is centered on food and people coming together to share a meal. The sharing of a table helps to break down the barriers of the restaurant and promotes conversation flow among patrons.

Most restaurants never dreamed their patrons would tolerate dining with strangers, but it makes good business sense. The large tables allow restaurants to accommodate large groups more easily. Even when the table is split into several parties, it adds seats, creating a good use of space.

Many cities with a large “foodie” market have seen great success with communal dining tables. Cities like Boston, Chicago, and New York see small groups come in, sit down, and interact with each other. Then they end up discussing the food and end up buying each other drinks and making new friends.

If you have the right space, and think it will work with your concept, there are many options to choose from to fit your look. It is recommended that the tables be large enough to seat from 8 to 12 guests and be at least 30 inches wide to ensure that everyone has enough space for food and electronic devices.

Do you think a communal dining experience would enhance your restaurant? Let us know in the comments below!

Pairing Beer and Pizza: What You Need to Know

Some things just go together. Foods like PB&J, wine and cheese, and burgers and fries are matches made in heaven. There’s possibly no better pairing than that of pizza and beer. You might be tempted to say “all beers go well with pizza” and you wouldn’t be totally wrong, but some variations are better suited to different pizzas. They can help to enhance the flavors and take your dining experience to the next level.

Craft beer is still taking the country by storm. New breweries are popping up every day with exciting and refreshing new beers. Now is a great opportunity to thoughtfully set up your pizza menu to promote sales of pizza and beer.

I spoke to Cody Kelly, a brewer at Timber Creek Tap & Table on pairing beer and pizza. “Typically, meats go with darker beers and seafood with light. But malt really brings out the flavor in the bread of a pizza,” Kelly said.

With this in mind, we delved deep into the world of pizza and beer to find some perfect pairings.

Cheese Pizza and ESB (Extra Special Bitter)

A plain cheese pizza is a staple at large gatherings and in the homes of picky eaters. Pairing this with an ESB is a great combination. The bitterness helps to cut away the grease and leaves you with a nice cheesy flavor. The beers nuttiness is a natural fit with the slice’s saltiness. The caramel tones in the beer also pair well with a salty taste.

Pepperoni and Black IPA

A black IPA has spicy hops that bring out the pepper flavor in pepperoni, cut through on the greasiness, and prepare your tastebuds for the next bite. A nice dark roast is also able to draw out the smokiness in the pepperoni for an enhanced taste.

Meat Lovers and Scotch Ale

A scotch ale with a caramel taste is the perfect companion to a meat lovers pizza; it can handle the impact of multiple meats in one bite while attracting the sweeter flavors of the sauce and dough. This helps to balance the spicier notes commonly found in pepperoni and sausage. If you can find one with a wisp of smoke it will complement the taste of the meats for a perfect dining experience.

Hawaiian and Blonde Ale

People tend to have very strong opinions about Hawaiian pizza. If you are pro-pineapple, consider pairing your pizza with a nice American blonde ale. The beer’s simple malt sweetness connects with the sweetness in the ham and pineapple but helps to tone down the fruit’s acidity.

Barbecue and Rauchbier

Rauchbier is known for having a smokey flavor, and where there’s barbeque there is smoke. The beers campfire wisps bring some grill flavor to the super sweet barbecue sauce. With a clean lager after-taste the rauchbier refreshes the palate.

Veggie and IPA

The IPA’s of today tend to be very green/veggie oriented, so what better to pair with a garden-inspired pizza. Find an IPA with hops that lean green such as oniony or grassy. The vegetal hops will give crispness to the onions and peppers on the pizza.

Chicago Deep Dish and Zwickelbier

With deep dish pizza, you need a great crust that can support all that food. By selecting a Zwickelbier, which is a less full-flavored variant of a kellerbier, the flavor will highlight the taste of the crust so that it doesn’t get lost in all the toppings.

Buffalo Chicken Pizza and Fruity IPA

It may sound a little crazy, but the fruity notes will help to wash down the spice and goes well with the acidity of the buffalo sauce and blue cheese. It also has a solid malt backbone to pair with the bread.

White Pizza and Light Ale

When speaking of white pizza, Kelly recommended lighter ales. As the name suggests, this beer is lighter in color and lower in alcohol. It is often consumed with meals and will complement the freshness of a white pizza. The malt will help to emphasize the toasted taste of the crust.

 

Whether you are delving into a classic cheese pizza or experimenting with something a little more complex, there is a beer out there to compliment it. Darker beers are great with meat and veggies toppings, while white pizza’s and seafood pies go well with lighter beers. Selecting the right beer to pair with your pizza is a great way to turn a casual night’s dinner into a dining experience.

Let us know your favorite beer and pizza combo in the comments below!

 

 

Summer Heat Sale

Summer is in full swing and your patio is being enjoyed by customers. As one of the first things customers notice about your business, your patio is your calling card to everyone that walks by. You want to send the right message to customers; One that says ‘Hey, come on in and enjoy a cool drink or great appetizer.’ It could be what propels them through your front door, instead of walking on by.

So if your outdoor area needs a little facelift, why not upgrade it for amazing prices by checking out our Summer Sale on outdoor furniture. We are offering incredible discounts on classic styles and new favorites. We have a variety of items: aluminum synthetic wicker, and poly lumber have all been discounted.

Worried about making sure that your outdoor space doesn’t look like it was put together with discount items? We have put entire collections on sale so that you can achieve the total look that you are going for.

All items are only available for a limited time and while in-stock. These items sell quickly, so act now to make your outdoor design dreams a come true all while staying in your budget.

How to Make Your Restaurant More Gluten-Free Friendly

If there is one trend that has come to the forefront of the restaurant industry in the past few years it is that consumers are more aware of the health effects of food on their bodies. They what to know where their food is being sourced from, if it is organic, and how is it being prepared. There is a whole market of people that struggle to find places to eat out that coincide with their food restrictions. Those who for health reasons or personal reasons have chosen to go gluten-free.

There are two types of gluten sensitivities. Those caused by Celiac disease and those caused by non-celiac gluten sensitivity. These people don’t experience the same kind of injury and irritation to the small intestine as those with celiac disease, but gluten intolerance can still cause physical and mental problems. Celiac disease itself presents with four different types of varying severity.

Gluten is a substance that is present in cereal grains, especially wheat, that is responsible for the elastic texture of the dough and is a mixture of two proteins. Currently, about 3.1 million people across the U.S.A. follow a gluten-free diet.

It is an entire market of people that you can open your doors to by making some changes to your current systems.  Expectations are higher than ever, and your restaurant might be missing out on profits that you aren’t even aware of.

Changes in Your Kitchen

If you are going to offer gluten-free options on your menu, you need to have the appropriate configuration in your kitchen. Your biggest hurdle will be cutting out cross contamination. Gluten-free products cannot come in to contact with items that have touched gluten-containing foods. For example, a gluten-free pizza cannot be cooked in the same oven as a pizza prepared with gluten ingredients.

Now, this may seem like a chore but there are some easy ways to separate your foods and tools.

  • Dedicate a section of your line to only gluten-free food prep
  • Keep items separate in storage and walk-ins to avoid cross-contamination
  • Use color-coded equipment to avoid contamination

Offering gluten-free options is not as hard as it may originally seem, as long as you keep up with your systems of avoiding cross contamination.

Educate Your Staff

The second most important thing you can do, after making changes in your kitchen, is to educate your staff. Many have heard of the gluten-free “trend” but don’t really know what it is, or how it can affect their customers.  Take some time during a staff meeting to discuss your new menu options and their importance. If you know someone with a gluten intolerance, you could invite them to speak to your staff of their struggles. Knowledge is everything in getting your staff to buy into your new program.

Make sure to encourage them to not judge their customers when they discuss a gluten intolerance. 72% of people leading a gluten-free diet are classified as “PWAGs” – people without celiac disease avoiding gluten. It is important for staff not to roll their eyes or make comments if they feel that a customer might not truly need gluten-free food. Customers with dietary restrictions want to have their concerns heard just like any other customer. It is not their place to judge and ultimately having a good attitude will lead to better tips.

Adjusting Your Menu

There are several ways that your menu can become more gluten-free friendly. Offer gluten-free substitutes to some of your meals. Cornstarch can be a great substitute for flour in certain circumstances.  Order more gluten-free ingredients to have in your kitchen. That way if a customer asks if you have pasta noodles, you can accommodate them. They’ll certainly be appreciative of your forethought.

How much of your menu that you decide to make gluten-free is up to you but having several options would most likely be beneficial. You need to evaluate on a case by case basis how much your current restaurant lends itself to gluten-free options. For example, if you are a Mexican restaurant you might consider offering taco salads or ordering gluten-free wraps. It is not necessary to completely rework your menu if you don’t have the funds or your food doesn’t lend itself well to gluten-free alternatives. Even a few adjustments will help to keep your restaurant relevant and communicate to customers that you are making an effort.

 

To help customers easily identify your gluten-free foods, you can create a menu ledger. Having clearly marked symbols to inform customers of your dishes that are completely gluten-free or have substitutes available can help to make the ordering process simpler. The easier that your menu is to understand for those that are gluten-free, the more comfortable they can feel.

Offering these options will take some adjustment for you and your team. But ultimately, you’ll see the benefits of increased profits and staying competitive in the market. Bethany Jarmul was diagnosed with a gluten intolerance in 2014 and has been searching for dining out options ever since. “As someone who has a gluten intolerance, the first thing I look for in a restaurant is whether or not they provide gluten-free options. If I find a place that offers a lot of gluten-free dishes, I’m likely to make that one of my go-to spots.”

Bethany represents an entire market of customers searching for their next go-to gluten-free spot. Why not make it your restaurant?

How to Promote

You’ve made the changes to your menu, added new ingredients to your kitchen, and educated your staff. Now it is time to get the word out about your new options. Traditional methods are great options Flyers, radio, and social media, are all perfect ways to talk about the benefits of your new food.

One area, in particular, you might like to consider is in Facebook groups that are focused on the gluten-free lifestyle. These groups can have thousands of members all looking for options that make their lives a little bit easier. Simply search gluten free on the Facebook search bar and then narrow your search to groups and you should find plenty of options.

Providing gluten-free options is the fastest growing trend in the restaurant industry and with good reason. Industry powerhouses like Arby’s, Burger King, and Domino’s Pizza are offering gluten-free items. More and more Americans are choosing to go gluten-free for health reasons and the need for innovative food options is greater than ever. Establishing your restaurant as gluten-free friendly is a great way to bring in new customers and establish loyal ones for years to come. Nothing creates loyal customers like the ability to have an honest discussion about their food. It will take some organizing, but your efforts will be well worth it to keep your restaurant relevant and once the profits start rolling in.

 

 

Our Newest Outdoor Collections for Spring 2018

With the temperatures slowly but surely starting to rise, it is time to start thinking about throwing open the doors to your outdoor areas and take advantage of the boost to your restaurant’s profits that comes with additional seating. Before you get too excited, however check on the condition of your outdoor furniture. Does it need repairs? Replacement?

Now is a great time to buy to ensure that you have new outdoor furniture by the time you plan to start serving outdoors. If you are on the search for new furniture, you will be excited to hear that at East Coast Chair & Barstool we have brought in several new lines of outdoor restaurant furniture. With all of these additions, we are sure to have something perfect for your patio. Let’s discover the best fit for your restaurant or bar.

The Palmetto Collection

Island style doesn’t have to be “all tiki all the time”, as shown by our Palmetto collection. A black and white wire reinforced polyethylene weave is wrapped around a non-rusting aluminum frame to give off an upscale beach vibe. With its neutral color palette, this collection looks great in almost any setting.

The frame is hand painted to give it a very realistic bamboo look, but with the added benefit of durability for commercial use that comes with an aluminum frame. Aluminum does not rust, making it ideal for outdoor use in areas with salty air. This collection features a bistro style chair and bar stool perfect for enjoying a night outdoors.

Fiji Collection

The Fiji collection is a modern take on outdoor furniture that makes a statement. All Fiji chair options were designed with comfort and style in mind. Available in two different back styles, your customers won’t mind sitting back and relaxing for hours on end. The Fiji collection features the traditional arm chair style or a club chair. All club chairs come with a tie-on cushion for maximum comfort.

Created using two different materials that are equally sturdy, your toughest decision will be determining which design you like better! This first is a textile rope in a rich espresso brown color that fits right in with any color scheme. The rope features a beautiful weave pattern using several strands.

The second option, is a polypropylene wicker that is more durable than traditional wicker. It is also available in two beautiful colors, an espresso and ash gray. Some give is afforded by the material to provide your customers additional comfort. Even your staff will love this material as it is easy to wipe down at the end of a busy night.

Havana Collection

Reminiscent of our New England and Atlantic collections, the Havana is the latest addition to a series of faux wood outdoor furniture. Who would have thought textured driftwood poly lumber paired with black metal would look so good? Well, we did, and we are so pleased to offer this to our customers.

The Havana collection is the ultimate in outdoor durability. The frame is a matte black powder coated aluminum frame that is rust resistant. While the poly lumber inserts are much more durable than traditional wood. It is waterproof and resistant to mold and insects, as well as being easy to clean. They are easily stackable, making them convenient to store during the winter months.

This collection is the whole package with two bar stool styles, two chair styles, and table tops in a variety of shapes and sizes. You’ll certainly be able to find something that works for your restaurant.

Palazzo Collection

The visual appeal of wicker with the durability of metal. The Palazzo Collection, with its streamlined and squared off design, offers a distinguished look for your outdoor area. The seat and back of this collection uses a tightly woven wicker weave in a stunning espresso that has just enough give to offer your customers some additional comfort. The rust resistant aluminum frame is powder coated in matte black achieving just enough contrast from the espresso wicker.

This collection is easy to store when not in use because it is stackable. With multiple chairs and bar stools to choose from we are confident you’ll find something you’ll love.

 

You really can’t go wrong when you select any of our new outdoor furniture collections. Still have questions? You can contact one of our Customer Care Representatives at 800-986-5352 for expert advice or to start your order!

Valentine’s Day Promo Ideas For Restaurants

One of the busiest days in the restaurant industry is fast approaching, and you don’t want to be caught off guard. Valentine’s Day is the second biggest day for dining out, second only to Mother’s Day. A quarter of Americans eat out to celebrate the holiday with their special someone. That totals about 8 billion dollars spent in restaurants across the United States. What restaurant doesn’t want a piece of that? As a restaurant owner, you want to make the very most of this opportunity.

What can you do to make your restaurant stand out among the competition? We’ve gathered together some Valentine’s Day best practices and brainstormed some fresh ideas to help you create a memorable and lucrative night.

Menu

First things first, you need to think about your menu. To make it easier for you and your staff consider offering a preset prix fixe menu, otherwise known as a fixed price menu. It will cut down on wait times for guests and give you a better understanding of what needs to be ordered for the night, helping to increase your profits by lessening waste.

Having a prix fixe menu can also be beneficial for customers. They know exactly what they are getting and at what cost. No unexpected surprises for either of you.

As part of your prix fixe menu, consider including a starter, main course, dessert, and a recommended wine pairing. If you want to go the traditional route, try to incorporate pink or red foods into your menu and a chocolate dessert.

Valentine’s Day can be a great time to incorporate some current food trends into your meals. A little bit of fun experimentation can help to set your restaurant apart from others who might be offering more traditional entrees. Perhaps offering a dessert sampler instead of a complete dessert would appeal to an audience looking for that extra special experience.

Beverages

Altering your beverage service can also be beneficial for the busy day. Make sure to have suggested wine pairings available for guests who might not be very knowledgeable. Also, make sure your staff is well educated on the different wines and specialty cocktails you are offering. Fruit flavored red and pink cocktails are a favorite, but taking a risk could pay off too.  Consider adding a chocolate martini with chili pepper for an added zest.

 

 

Atmosphere

Having the right atmosphere is crucial. Everything other detail can be perfect, but if the atmosphere is off, it’ll still feel like something just wasn’t quite right. Make sure to give your patrons the whole package. Dim your lights a little extra. Take a look at your music for the night and make sure it fits with the rest of your ambiance. Consider reusing those string lights you brought out for Christmas time to create a romantic lighting for your guests, or perhaps some candlelight to dine by.

Reservations

To help the day run smoothly, encourage guests to make reservations early. To encourage reservations, you can offer promotions, such as a free dessert, to those who book ahead. As tempting as it may be, do your best not to overbook. Consider that guests might want to take their time and linger over dinner to fully enjoy the experience. You don’t want a bad review showing up on Feb. 15th saying that guests had to wait hours, even with a reservation.

 

 

Staffing- Call In the A-team

Make sure that you have your A-team working. Your most experienced workers should be present in both the front and back of house. Valentine’s Day is not the time to try training a new host or waitress. Leave that for the 15th when the rest of your staff has earned a day off.

Valentine’s Day is all about the specialness. Going above and beyond for the people you love. The restaurant industry is no different. You want your customers to leave feeling that they had the best food, drinks, and service. Take a moment to speak to your staff about the importance of offering an extra special experience. Try to have your most experienced servers working that night. You can trust them to give the kind of service you expect, and more experienced servers tend to be better at up selling a customer.

You can also offer take home gifts for customers. A custom wine glass or even something as simple as a flower can set you up as going above and beyond in the mind of a customer.

 

 

Marketing

Make your Valentine’s Day specials and hours as easily accessible as possible. If customers can’t find the information, chances are they will move on to someone else who already has theirs readily available. Create a graphic and post it on your social media accounts and start a Facebook event. It also never hurts to print out some flyers and hang them around your restaurant or hand them out with receipts during January and February. The easier it is to access your important information, the better the chances you will have a full venue for Valentine’s day.

Thinking Outside of the Heart Shaped Box

If you are looking to try something new this year, we’ve got a few ideas for you that are a twist on the classic Valentine’s day meal that we all know.

Wine Tasting or Beer Tasting – For those who love the beverages more than the food. Local breweries and wineries are popping up all over the United States and consumers are responding positively. Join up with some wineries or breweries in your area to offer a tasting night.

Offer Valentines Meals the Weekend Before and After– Some people just can’t make it out on a weeknight to celebrate. Offer them the same meal the weekend before and after with a discount or a promotion. You can bring in even more business and will be able to offer it as an option to anyone who asks for a reservation for the 14th after you are booked up.

Galentine’s Day Brunch – Galentine’s Day is a day where women across the world celebrate their female friends. And what do gal pals love? Mimosas. Galentine’s Day is February 13th but you would probably do best on the Sunday before or after Valentine’s Day.

DIY Dinner – DIY is all the rage and that extends to the restaurant industry. Talk to your chef and see if they would be willing to offer a class to customers on how to make their own Valentine’s dinner. What could be better than having customers pay you to make their own meal?

Takeout Meals – We all have one in our lives that we know and love. An introvert, someone who works odd hours, or even moms whose only chance at a peaceful dinner is after the kids have gone to bed. You can still market to the person who wants to eat in but doesn’t want to spend hours cooking the perfect meal? That is where you come in. Offering takeout meals are a great way to continue to offer food, even after your reservations are full. Consider asking customers to order a few days in advance to give your team plenty of time to order and prepare the extra meals.

Whether you stick with the traditional candlelight dinner or do something a little different, a few ideas will remain the same. Good marketing, great food, perfect atmosphere, and a staff that goes above and beyond for the customer, will make your Valentine’s day a success.

Do you do something for Valentine’s day that your customer’s fall in love with every year? Let us know in the comments below.

When Is a Good Time to Order Furniture For Your Restaurant?

FAQ's From the Files of East Coast Chair & Barstool

Something even the most knowledgeable restaurant owners seem to be unsure of is when they should order furniture for their new restaurant. In the world of express shipping and Amazon Prime, consumers tend to think that they don’t need to order things very far in advance. This is not the case with commercial furniture. When asking yourself “when should I order my furniture?” The answer is: the sooner the better.

Ideally, you should begin your search at around 10 weeks before you want the furniture to arrive. It seems like a lot of time, but it will go by faster than you think.  Starting earlier gives you time to research, place the order, and receive the furniture before your opening.

The time it takes for your furniture to arrive on your doorstep is dependent upon a couple different factors. This first of which is the type of furniture you order. Items that are custom built such as reclaimed booths, or custom vinyl seats, have a production time, where other items might not.

By calling in advance, you can also check the stock of the item you have your eye on. Popular items sell out quickly. Stock fluctuates daily and can affect your expected arrival date. Even if an item says out of stock it is good to call and see when the next shipment is arriving. The earlier you call the better to either reserve your items, or get your name on the preorder list.

Transit time is another factor in your furniture’s arrival. Most large furniture items ship LTL. You’ll want to take into account the location of the place you are ordering from in relation to where you are located. Items traveling from across the United States are going to take longer than items coming from across the state.

Purchasing outdoor furniture can be a little different than purchasing indoor items. If you are looking to get outdoor furniture for the spring/summer season, February is a good time to order. You want to have your furniture before the weather breaks and customers start asking to sit on your patio. Waiting too long to call could put you in the danger zone of not being able to receive your furniture until part way through the season.

It is best to order your restaurant furniture well before your open date, about 10 weeks, to make sure that you can get the items you want, in the time frame that works for you. If you have your eye on some pieces that we offer at East Coast Chair & Barstool, you can get your order started today by calling our Customer Care Team at 800-986-5352.