Drink Trends to Watch in 2019

When it comes time to order a drink, a few bar-goers stick with their tried and true favorite cocktails, you know, the same one they tried on their 21st birthday and have never ventured away from. But then you have the other type of customer that is more intrigued by the trends and expanding their horizons when they walk into the bar. These trendsetters seek out the latest and greatest ...

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Food Photography Tips for Restaurants

How many times have you heard the phrase a picture is worth a thousand words? In today’s world of constant social media interaction, that saying is truer than ever. Photos, especially photos of food, have become a major part of all social media interactions, especially on Instagram.  Now it isn’t like you can just slap up any old photo on your profile and call it a day. The higher quality ...

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Breweries and Food Trucks Might Be the New Power Couple

If you have been to a local brewery within the past few years, you may have noticed something a little unexpected during your visit. It might have been colorful, or had a funny name, but it definitely smelled delicious. It was a food truck parked either in front of or in a breweries parking lot offering up appetizing options. Breweries and food trucks are developing a mutualistic relationship that both ...

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Ways To Make Your Restaurant More Instagram-Worthy

There is no denying that social media is a powerhouse. Every day new accounts are being created at a rate of one new social media user every 15 seconds. There are 3.03 billion active social media users, with the average number of social media accounts being 5.54. The average daily time spent on social is 116 minutes a day. Instagram is right at the top with over 800 million monthly active ...

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Valentine’s Day Promo Ideas For Restaurants

One of the busiest days in the restaurant industry is fast approaching, and you don’t want to be caught off guard. Valentine’s Day is the second biggest day for dining out, second only to Mother’s Day. A quarter of Americans eat out to celebrate the holiday with their special someone. That totals about 8 billion dollars spent in restaurants across the United States. What restaurant doesn’t want a piece of ...

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Facebook Local: How Facebook’s Latest App Could Affect Your Restaurant

Social media is a constantly changing medium that can be hard to stay on top of. while you may be overwhelmed with the amount of apps there are out there, there is a new one that should definitely be on your radar. Recently Facebook launched its latest app called Local and it could have a major effect on the restaurant and hospitality industry. But don’t worry, we’ve done the research ...

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Loyalty Programs: The Profit Behind the Rewards

The phrase “customer loyalty program” often brings to mind images of punch cards and freebies, but loyalty programs have evolved through the years into so much more. Technology and data mining techniques have turned the programs from cheap promotional tactics into big data goldmines that allow smart establishments to tailor their marketing to each customer.  In this article, we’re going to take a look at the different types of loyalty ...

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