Pairing Beer and Pizza: What You Need to Know

Some things just go together. Foods like PB&J, wine and cheese, and burgers and fries are matches made in heaven. There’s possibly no better pairing than that of pizza and beer. You might be tempted to say “all beers go well with pizza” and you wouldn’t be totally wrong, but some variations are better suited to different pizzas. They can help to enhance the flavors and take your dining experience to the next level.

Craft beer is still taking the country by storm. New breweries are popping up every day with exciting and refreshing new beers. Now is a great opportunity to thoughtfully set up your pizza menu to promote sales of pizza and beer.

I spoke to Cody Kelly, a brewer at Timber Creek Tap & Table on pairing beer and pizza. “Typically, meats go with darker beers and seafood with light. But malt really brings out the flavor in the bread of a pizza,” Kelly said.

With this in mind, we delved deep into the world of pizza and beer to find some perfect pairings.

Cheese Pizza and ESB (Extra Special Bitter)

A plain cheese pizza is a staple at large gatherings and in the homes of picky eaters. Pairing this with an ESB is a great combination. The bitterness helps to cut away the grease and leaves you with a nice cheesy flavor. The beers nuttiness is a natural fit with the slice’s saltiness. The caramel tones in the beer also pair well with a salty taste.

Pepperoni and Black IPA

A black IPA has spicy hops that bring out the pepper flavor in pepperoni, cut through on the greasiness, and prepare your tastebuds for the next bite. A nice dark roast is also able to draw out the smokiness in the pepperoni for an enhanced taste.

Meat Lovers and Scotch Ale

A scotch ale with a caramel taste is the perfect companion to a meat lovers pizza; it can handle the impact of multiple meats in one bite while attracting the sweeter flavors of the sauce and dough. This helps to balance the spicier notes commonly found in pepperoni and sausage. If you can find one with a wisp of smoke it will complement the taste of the meats for a perfect dining experience.

Hawaiian and Blonde Ale

People tend to have very strong opinions about Hawaiian pizza. If you are pro-pineapple, consider pairing your pizza with a nice American blonde ale. The beer’s simple malt sweetness connects with the sweetness in the ham and pineapple but helps to tone down the fruit’s acidity.

Barbecue and Rauchbier

Rauchbier is known for having a smokey flavor, and where there’s barbeque there is smoke. The beers campfire wisps bring some grill flavor to the super sweet barbecue sauce. With a clean lager after-taste the rauchbier refreshes the palate.

Veggie and IPA

The IPA’s of today tend to be very green/veggie oriented, so what better to pair with a garden-inspired pizza. Find an IPA with hops that lean green such as oniony or grassy. The vegetal hops will give crispness to the onions and peppers on the pizza.

Chicago Deep Dish and Zwickelbier

With deep dish pizza, you need a great crust that can support all that food. By selecting a Zwickelbier, which is a less full-flavored variant of a kellerbier, the flavor will highlight the taste of the crust so that it doesn’t get lost in all the toppings.

Buffalo Chicken Pizza and Fruity IPA

It may sound a little crazy, but the fruity notes will help to wash down the spice and goes well with the acidity of the buffalo sauce and blue cheese. It also has a solid malt backbone to pair with the bread.

White Pizza and Light Ale

When speaking of white pizza, Kelly recommended lighter ales. As the name suggests, this beer is lighter in color and lower in alcohol. It is often consumed with meals and will complement the freshness of a white pizza. The malt will help to emphasize the toasted taste of the crust.

 

Whether you are delving into a classic cheese pizza or experimenting with something a little more complex, there is a beer out there to compliment it. Darker beers are great with meat and veggies toppings, while white pizza’s and seafood pies go well with lighter beers. Selecting the right beer to pair with your pizza is a great way to turn a casual night’s dinner into a dining experience.

Let us know your favorite beer and pizza combo in the comments below!

 

 

Pizza Shop Design Trends For 2018

When someone tells you to imagine a pizza place your brain might immediately jump to images of a classic pizzeria.  You know the one. It has black and white checkered floors paired with red walls, a few chairs and tables, usually in a bistro style design, and checkered tablecloths. However, the pizzerias of today, both large and small, are bucking that traditional look and opting for a more updated image.

You might be wondering why that should matter, studies show that ambiance can affect customer perceptions in a big way. Things such as how much and how fast customers eat, how much they spend, how long they stay, and their impressions of your responsiveness and reliability. To make sure you are sending the right message to customers, we’ve gathered together some of the industry’s leading trends.

Back to Roots

In the pizza business, along with many other businesses, we are seeing a shift back to their roots. Many pizzerias are doing this by installing brick ovens into their shops. More and more, customers are wanting not just food but a complete experience. Brick ovens are part of that experience that screams authenticity. Brick ovens also benefit the taste of the pizza: toppings are crisper, and they boost food flavor. They also cook the pizza faster than a conventional oven and are an energy saver.

Open Kitchen Design

Customers are more interested than ever in not only the ingredients going into their food but how it is being made. To accommodate this pizza shops are opting to go with an open kitchen plan. The open layout allows customers to see exactly what is going on during the preparation of their food. Everything from the ingredients being used to the cleanliness of the chefs is available for viewing. Your cooking method is part of your brand.

Besides the practicality, it also adds to the experience of a pizzeria. Seeing dough being tossed into the air has a real feeling of authenticity.

Decorating Using Tools

A lot of pizzerias are using what they already have to decorate their shops. Pizza peels, rollers, and cutters are making an appearance on walls and in other areas of the restaurant. For that something extra, pizzerias are having their names engraved onto wood pizza peels to display at their entrances or on hostess stands.

Tile

Tile is back in a big way. For years the material has been relegated to the bathroom, but no more. Placed behind a bar or as a backsplash in an open-air kitchen. White subway tiles are very in and create a nice clean look. Tile can also be used to create an accent wall with texture.

Murals

Mural walls are a great way to bring color into an otherwise neutral palette full of earth tones and pull focus. Colors help to create an inviting ambiance that has customers staying longer and ordering more. Murals don’t always need to be paint. Some restaurateurs have started combining metal and wood to create focal walls. They will use boards of wood to cover one wall and then hang some form of metal art on the wall. If the budget allows, logos can be cut out of metal to create a cool branding opportunity.

Your branding will help dictate which route you should go. If your brand is more playful or eclectic, a colorful mural might fit right in with your branding. If clean lines and neutral colors are your thing then a wood and metal combination might fit best in your shop.

Reclaimed Wood and Brick

Many pizzerias are favoring the brick and reclaimed wood look. It is a combo of craft/artisan and more modern.  Especially when paired with metal accents. The texture of these materials brings in the artisanal feel while the straight lines they have ended up having a modern aesthetic. “Nothing goes better with pizza than reclaimed wood,” according to Pizza Today. Utilizing brick is also a great way to incorporate street style into your restaurant.

Whether you are considering a complete reimagining of your shop, or simply looking to add a few updated pieces like customized peels, one of these trends is bound to work for you. It will keep your shop looking fresh and your customers coming back for more.

Which one of these trends is your favorite? Let us know in the comments below!