Craveability

Things That Make Em’ Go Mmmm! The Art of Creating “Craveability”

  Did you know that 76% of consumers crave a food first, and then select a restaurant based on that craving? As restaurant owners, this is a very valuable statistic because it means an opportunity to position your establishment at the front of consumers' minds and drive them through your doors.  So, with such a high percentage of people making decisions on where to eat based on a craving, how can ...

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On the Move – How to Add Delivery Services to Your Take-Out Program

If you’re trying to think of a way to generate additional profit for your restaurant, and you already have a take-out program, consider adding delivery services. Delivery is no longer used just by pizza parlors and Chinese restaurants. It’s become a new way for restaurants to reach out into the community and serve their patrons at home. I’m Going to Do It! How Do I Let People Know? Your audience for a ...

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How to Extend Outdoor Dining through the Fall

Bars and restaurants benefit from extending their dining space outside by increasing the number of seats available and therefore serving more people at a time, as well as satisfying customers who can enjoy a variety of dining experiences when they visit your establishment. Plus, you have spent a lot of time and money investing in the permit, design, and outdoor restaurant furniture for your patio - and you ...

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Restaurants Ring in Chinese New Year

January 23, 2012, kicked off a 15-day traditional celebration of the Lunar - or Chinese - New Year with the new moon. For you - as restaurant owners - it could mean attracting new business with traditional new year recipes, new year - inspired promotions or giveaways, and the chance to cross cultural boundaries and experiment with a new theme! Restaurants and event venues across the U.S. from L.A. to ...

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