What is a Gastropub?

The restaurant industry is filled with invention and creativity, the same can be said for the terminology. All too often, ‘restaurant words’ are thrown around, but their true meaning isn’t known. The term ‘gastropub’ fits right into that category.

The Merriam-Webster dictionary defines gastropub as a “pub, bar, or tavern that offers meals of high quality”, while the word broken down is a combination of the terms ‘gastronomy’ and ‘public house’. Gastropubs are a fusion of a casual dining atmosphere with elevated cooking techniques.

Gastropubs originated in London with The Eagle in 1991 and have risen in popularity across the pond in the U.S. over the past ten years.

A restaurant’s menu is a great indicator of whether it fits into the gastropub model or not. Looking at a gastropub’s menu, all the base items will likely consist of usual pub fare but garnished with specialty sauces or cheeses. Think bison burgers topped in smoked gouda cheese or fries with truffle mushrooms on them. It’s all about having a familiar food base for customers and then ramping it up with house made extras you won’t find anywhere else.

Special care is taken when the unique menu items are plated as well. There is a little more that goes into presenting these foods to the customer, in accordance to the gastronomy part of gastropub. Imagine salads that have fresh lemons squeezed over tops with a perimeter of dark balsamic dressing keeping the greens in. Think sandwiches layered with different toppings, topped off with a small molehill of scallions. The presentation is creative, but not stuffy.

Like a pub, spirits are still taken very seriously in gastropubs. Normally these businesses have lengthy lists of choices for their customers that cover liquors, wine, and the largest portion of that list, beers.

Gastropubs are a melting pot of the commonalities of traditional pubs combined with a higher-grade food experience, creating a unique niche of the restaurant industry.

Warm Up Your Restaurant With Distressed Thrasher Pine Table Tops

Each restaurant is unique in its own way, because of this we like to be able to offer our customers not only great furniture at even better prices, but many options as well. With that in mind, we are excited to announce a new product, the Distressed Thrasher Pine Table Tops.

The Thrasher Pine Table Tops are a great addition to any restaurant. They are built out of beautiful pine wood that is known for its uncommon knots, and great textures. It gives each table top a one-of-a-kind look that can’t be replicated. Often, owners are concerned that these grooves will make the tops more difficult to clean but because of the 10-sheen urethane premium top coat used to seal these tops, they smooth and easy to clean.

Another benefit of the pine wood is that it is resistant to shrinking and swelling caused by variances in temperature and moisture. Exposure to differing temperatures, as well as the humidity of the surrounding air can lead to changes in the wood. This leads to less warping or cracking when the weather changes.

These table tops are covered in a distressed bourbon stain that is a dark, warm shade of brown. The unique grooves of the table are highlighted due to the staining process that we use. This color has a visual warmth that pairs well with all types of lighting and many design styles.

The Thrasher Pine Tops are built by our in-house Amish craftsmen and are available in a variety of shapes and sizes.

 

To make these beautiful table tops yours head on over to our Distressed Pine Table Tops page and start shopping!

What a Hostess Station Can Do for Your Restaurant: And How to Handle the Ordering Process

Having a well-designed hostess or point of sale station helps to increase organization, further the aesthetic, and clue the customer in to what they can expect from your eatery.  After all, the hostess or point of sale station is usually the first thing that a customer sees when entering your restaurant. It helps create the story of your brand.

Benefits of a Hostess Station

A hostess station can also help your staff stay organized. Staying organized is crucial to keeping up during busy shifts and allowing staff to focus on customer service, instead of trying to find where the menus are. With customizable drawers, shelves, and cubbies, the stations can help to keep things from getting cluttered and out of control. Having a hostess station that is equipped with storage shelves underneath the surface can save your staff trips to your back area, and make refilling utensils, napkins, and sugar not only more convenient, but less time consuming.

Hostess stands, and the utilization of one, is a great way to control and increase table turnover. It also helps in keeping track of how many guests are coming through the door and help with managing the flow. These numbers can then be looked at later in time to determine busy times and help with the ordering process.

If you are considering adding custom furniture to your restaurant, a hostess station is a great place to start. Custom hostess stations are built to meet the individual needs of your restaurant. Do you need drawers or cupboards? Perhaps you need both. Are you looking to store t-shirts that can be sold to customers as a reminder of their good experience? Or maybe you just need a station for you hostesses to use for menu storage. All of this can be taken into consideration with a custom creation.

What You Need to Know Before Ordering

There are a few things that you can do to make the ordering process flow more easily. The first is to have already measured the space you plan to put it in. Only you know what size will work in your restaurant. By determining this and having the information readily available for your sales representative, you can help the entire process run more smoothly.

Next, take a moment to consider your needs vs. your wants. You might want your logo imprinted into the wood, but you need to have storage for crayons and children’s menus. Determine the top priorities for your station so that it has great functionality and looks good. By thinking about this ahead of time, it’ll be easier to communicate to someone in sales, when the time comes.

Finally, think about the overall aesthetics. Hostess stations are predominantly made of wood or particle board, with reclaimed wood hostess stations being particularly popular. They are also usually available in a variety of stains. If you decide to put doors put on your stand, you’ll want to consider if you want the fronts to be made of wood or a different material such as metal or glass. Smaller details such as the look and color of the hardware can also have a big effect on the overall design of the piece.

 

A hostess station is more than just an interior design choice. It looks good, but it also benefits your business by being integral to the efficiency of a restaurant. Having a station that fits your design makes a statement to customers about what they can expect from your restaurant, helps with organization, and enhances the overall aesthetic.

 

To discuss your customization options, you can speak with one of our customer care representatives by calling 800-986-5352.

How to Store Your Restaurant Furniture for Cooler Temperatures

Storage Unit

In most areas of the United States, patio season for your restaurant comes to an end when the first few cold fronts hit. Cold, rain, and snow can have damaging effects on the patio furniture you’ve invested in. So, what do you do with your furniture once the bad weather hits?

Depending on the material type of the furniture that you have on your patio, you’ll want to think about storing it away when the temperature drops. Consistent cold weather can affect the integrity of the furniture, making it less reliable when it gets warm again, if it’s left out.

If your restaurant has the luxury of having a basement or storage unit, use it for storing your furniture. You’ll still want to take precautions and prep your furniture if your space isn’t climate-controlled. Be sure to wipe this furniture down so you aren’t inviting mold and mildew to grow. Cushions should take priority when it comes to picking and choosing what you have room for inside. Storing the furniture in either your basement or storage unit can prevent cracking and moisture damage from the heavy winter elements.

If you don’t have a basement or the space to store your furniture, you can always cover it a couple ways. Furniture covers can add a sufficient layer to cover most of an item and protect it from piling snow or heavy rain. Try to find outdoor furniture covers that are UV resistant and waterproof. You can also purchase outdoor tarps for a similar result, especially if you have some odd-shaped sectionals or tables you’re trying to cover. Secure these tarps with bungee straps to stop the wind from beating them around. Don’t forget to position the covered furniture tight against an outside wall to avoid them being knocked over in high winds or caught in a snow drift.

Please note, although it can be tempting, you should never bring your outdoor furniture inside for extra seating. Anything other than the recommended use can become a liability for your restaurant and void your warranty. Obviously, if you have the room in your restaurant to place (and not use) your outdoor furniture, that could be an option as well.

Stacked Chairs

Keeping your restaurant furniture intact from the elements can be tricky without these hacks but here are some things to keep in mind when buying your outdoor furniture to make the inevitable winter storage battle a little easier.

  • Buy chairs/bar stools that can stack. This can alleviate some of the stress of where you’re going to put your seating if you have a little spare space.
  • Stay away from cheap, molded plastic furniture. It can soften in extreme heat or crack in the cold. Plastic is often not durable enough to meet the needs of a bustling patio, let alone to be left outside in bone-chilling temperatures, so it needs to be stored indoors. If you want something a stronger, investigate a poly lumber material that is more of an investment than plastic, but will hold up a lot better in the long run.

The last thing you’ll want to be doing at the start of each spring is running out to buy new outdoor furniture because yours didn’t last through the cold. Using these tips on how to store your furniture can help save you time and money in the long run.

What is Flex Back Seating?

When looking at restaurant seating there are a lot of different things to look for. A phrase you might see appearing quite often during your search is the term ‘flex back’. But what exactly is a flex back? A flex back chair or bar stool has a back that tilts as the person seated moves or applies pressure on the back.

So, now you might be asking yourself “what is the benefit of a flex back?” They add comfort to the chair by allowing your customers to lean back and get comfy, instead of hitting the unmoving pieces of a standard back.

The piece that allows the back to flex is usually a metal piece that securely connects the seat to the back. It is secure enough to ensure the furniture retains its structural integrity, but also allow for some movement.

Studies have shown when customers feel comfortable they stay longer; when they stay longer, they spend more. Restaurants with a more formal atmosphere, that want to encourage diners to stay and continue ordering, tend to opt for comfortable furniture with features like flex backs. This is often seen in bucket bar stools where the intent is to keep customers at the bar.

Standard and flex back options are both structurally sound and hold similar capacities. Ultimately, a flex back allows for additional comfort for your customers and increased spending potential at your restaurant.

Ways To Make Your Restaurant More Instagram-Worthy

There is no denying that social media is a powerhouse. Every day new accounts are being created at a rate of one new social media user every 15 seconds. There are 3.03 billion active social media users, with the average number of social media accounts being 5.54. The average daily time spent on social is 116 minutes a day.

Instagram is right at the top with over 800 million monthly active users and over 95 million photos uploaded every day. That is a huge market and a fantastic tool that you can use to reach current and potential customers. Instagram can be a powerful promotional tool if used the right way. Yelp data shows that more users are looking up restaurants based upon how “Insta-worthy” they are. There are a few things that you can do to up your game, get those double taps, and use Instagram to fill your seats.

Beautiful Food

As a restaurant, your top priority is the food and the way that it tastes, but nothing says that food can’t be both delicious and photo worthy. Many restaurants are seeing success with creating a novelty food item that brings people in just for the photo opportunity. Bloggers compile lists of the most
Instagrammable food in each city. Readers then flock to these locations to get that next great picture. By offering an item that is a little over the top, you can bring in a lot of business. Hybrid foods such as the Cronut, are also very popular.

Don’t rework your entire menu just to make it Instagram worthy but consider creating a monthly special that is fun to photograph. It will get people in the door and it’s a great creative exercise for your staff.

Presentation of food is always important, but there are a few easy ways to up you game. Investing in some white plates is a great way to show off your food. It helps to accentuate the colors of the food and has a nice minimalistic feel, perfect for photographing.

Many of us can agree that greasy foods are delicious, though packaging with giant grease stains aren’t the most appetizing looking. To avoid grease ruining a Kodak moment, invest is some grease proof paper. It allows fried foods to look their best all the time.

Lighting

As any photographer will tell you, lighting is crucial to the perfect photo. Take a moment to evaluate the lighting in your restaurant to make sure it fits the image you want to create. Are you a dark and moody bar looking to reach college students or a light and airy bakery catering to families? If you are trying to go for a darker vibe, try having a few areas that are well lit enough for a good photo op. Neon signs can be great for this. They also create a signature piece to identify your location.  Photographers love spaces with good natural lighting, it makes taking the photo easier and allows your food to look its best.

Décor

You don’t need to completely redesign your restaurant just for Instagram opportunities. A few small adjustments can be made to encourage guests to take photos. A wall with a quote that embodies your brand, unique wallpapers, and furniture can all enhance the experience offered at your restaurant and promote customers sharing on their account.

You can help set the tone with what part of your décor you would like featured in photos. Do you have a fancy tiled floor? Or perhaps you spent hours obsessing over the perfect counters, feature them as a consistent backdrop on your feed and customers will follow suit.

Murals

Finding a mural and posting a picture with it is a new trend to hit Instagram. If your building has a beautiful blank wall indoor or out, consider pairing up with a local artist to create something unique to your area or restaurant. Brainstorm a signature hashtag and a location tag and you’ll have people traveling from all over to come take pictures. In some cases, people stand in lines down the block to take pictures with certain murals. If foot traffic is an issue this is a sure-fire way to increase passersby.

Hashtags

Share your Instagram account name everywhere. On your menu, on a chalkboard sidewalk sign, or on a receipt. Make sure that your customers know where to find you online. They can’t follow if they don’t know where you are posting. Create a custom hashtag that either references the name of your restaurant or a fun aspect of your brand. This will encourage any Insta-lovers to start snapping and tagging your restaurant.

Hosting a photo contest with a signature hashtag is a great way to improve engagement or get the momentum going on a new account. To encourage participation, offer customers a percentage off if they come in to eat and post.

Your Feed

Most importantly, don’t forget to include a human element to your posts. Gorgeous photos of your food are great and can create craveability ideal for generating new customers. That being said, a huge part of the industry is the people and their stories. Integrate photos of people enjoying themselves on your feed, it’ll inspire other to come and join the food party.

Just be yourself. Share photos of your customers enjoying the food or photos that illustrate the story of your business and what makes you unique. In a world of cultivated content people often crave realness.

Social media is a great marketing tool and Instagram is at the forefront of the social media game. Instagram is an excellent tool for meeting your customers where they are at. By making a few adjustments to your current design or marketing plan you can increase your customer base exponentially.

Have you seen results by using Instagram? Let us know in the comments below!

What to Consider Before Opening Your Restaurant for Breakfast

Waiter Serving Breakfast

Bacon sizzling on a grill, crisping in its own grease. The smell of pancakes wafting through the air greets customers at the door. An orange light comes to life as the coffee signals its readiness. Breakfast is served.

These are just a small sampling of the sights, sounds, and smells that await you and your customers when you open for breakfast. But, deciding if you should open your restaurant is all about crunching the hard numbers, not just fantastical sensory feelings. Are you ready to add the “most important meal of the day” to your offerings? Here are some things to consider before you open your doors earlier than ever before. They could also make or break your breakfast business.

Do you have resources to advertise? This doesn’t always boil down to budget. Do you have the time to design promotional materials or to post on social media? It’s not enough to just fling your doors open at 7 am and expect a crowd; people need to be reminded numerous times to have something sink in. The old rule was that people needed to see or hear something about seven times to have it stick with them. Now, in the social media age, it will take more than seven exposures for your target audience to carry that message with them. Put inserts in your menu, promote it on your social media, or even hang posters in your restaurant. These can attract new customers while giving current customers the opportunity to try your breakfast out.

Can you price competitively? Breakfast is often touted as an inexpensive meal because the dishes rely on a lot of commoditized items. These dishes can give you a higher profit margins with their low cost. Which is great for your bottom line, but It’s important to remember guests won’t feel the same way. Somehow, it’s more painful to shell out twelve dollars for avocado toast than twelve dollars for a lunch sandwich. A popular trend right now is to have alcoholic cocktails, like Bloody Mary’s or mimosas, on your breakfast menu. This is a good way to offer something indulgent for the customer and profitable for you. It’s okay to make a profit off your breakfast items but you don’t want to scare off customers with sticker shock, they likely won’t return, damaging your profits for the future.

Will your location support the traffic you need? A good traffic flow is crucial to having a successful breakfast set, especially if you’re not used to opening your doors that early. Having breakfast hours during the weekdays can be successful if you are situated in an office district that has early morning traffic. On the contrary, you can snag church-goers and more casual breakfast eaters in other areas if you focus on weekend hours. It’s important to analyze the traffic ebbs and flows around your location to figure out if you justify the hours open. You might even find that you gain customers by being open at hours you weren’t before.

What time of day will you serve breakfast? The answer to this might be a little harder to come up with than what you would think. Are you willing to offer breakfast dishes all day or would you rather confine it to a time frame? Consider your menu (breakfast and lunch), the space you’ll need to store and prep ingredients, kitchen flow, and staffing.

How will this affect your staff? Knowing your workforce will be an essential factor when figuring out if your restaurant can offer breakfast. You may find that some would prefer to bank on a typically busier lunch or dinner rush to for tips. Others may find that an earlier shift could be better for their family’s schedules. Besides scheduling, you’ll want to make sure that you have enough staff in general and the resources to add more if necessary. Not factoring in your staffing situation could cause tension if not addressed properly and can boil over into a bad customer experience.

What kind of format will you offer breakfast? There are so many ways to provide breakfast options in your restaurant. Will you offer a buffet-style meal, items from a fixed menu, or take-out items? It’s all about the needs of your current and potential clientele in the area. Thinking back to location, if you’re in a bustling business area that has a lot of traffic in the morning, consider light take-out options like breakfast burritos that are easy to just grab and go. Buffets and breakfast cocktails are often best served on the weekends when people really take the time to enjoy their meal.

Breakfast works the best for restaurants when prices are fair, the restaurant is staffed appropriately, and has enough traffic is coming in to justify being open. Opening earlier can be a great way to compete against other businesses in the area and provide more time to make a profit.

What is Communal Dining?

Over the past few years, you may have noticed an increase in large dining tables in restaurants. In the past tables of this size were usually relegated to the family dining room, but now these communal tables are popping up in restaurants all over the country.

These tables are used to facilitate communal dining, which is the practice of dining with others, usually accommodating more than one party. While they might be reminiscent of cafeterias and beer halls, they have gotten a facelift in recent years. With both indoor and outdoor options designed to work with current trends, these tables help to complete the look of a restaurant, instead of just being a way to save space.

The concept is centered on food and people coming together to share a meal. The sharing of a table helps to break down the barriers of the restaurant and promotes conversation flow among patrons.

Most restaurants never dreamed their patrons would tolerate dining with strangers, but it makes good business sense. The large tables allow restaurants to accommodate large groups more easily. Even when the table is split into several parties, it adds seats, creating a good use of space.

Many cities with a large “foodie” market have seen great success with communal dining tables. Cities like Boston, Chicago, and New York see small groups come in, sit down, and interact with each other. Then they end up discussing the food and end up buying each other drinks and making new friends.

If you have the right space, and think it will work with your concept, there are many options to choose from to fit your look. It is recommended that the tables be large enough to seat from 8 to 12 guests and be at least 30 inches wide to ensure that everyone has enough space for food and electronic devices.

Do you think a communal dining experience would enhance your restaurant? Let us know in the comments below!

How to Update Your Menu to Better Serve Your Customers

When to Change Your Restaurant Menu

You probably got into the restaurant industry because you love food, right? You’ve come up with a great concept and menu, there are customers in your seats, and you’ve developed some regulars. But how do you keep customers coming back for more?

The restaurant and food industries are an ever-changing landscape of ideas, food, and flavors rushing together, with fads that last a day and methods that are used for centuries. Change is imminent in these industries because consumers get bored and are ready to move on to the latest and greatest concept. Restaurants that are complacent with their food offerings are doomed to lose the public’s interest.

Customers look for new, fresh, and exciting items to order when they come to your restaurant. And unless you’re a famous mom and pop diner that has had the same menu items since 1953, it doesn’t matter how great your food is. Changing your menu will help entertain regular customers and attract new ones, which will put your restaurant in a sweet spot for innovation.

To keep your profits and restaurant in the green, doing a menu analysis is worth the time and manpower. Think of it like a professional sports team; you have your all-stars, rookies, regular starters, and the players who just aren’t quite cutting it. Look at these so-so players before you trade them for something that will perform better. Is there any way you could rearrange them to help them perform like changing their price point, the season you’re in, etc.? If the answer is no, make room on your menu for an item than can do the job and keep you profitable. Take the opportunity to analyze the following about items on your menu:

  • What’s doing well on your menu?
  • What hasn’t been popular?
  • Is a dish costing you too much?
  • Are you making enough on a dish?
  • Are these ingredients too seasonal to keep the item profitable all year round?

Answering these questions can help you really put each of your menu items under a microscope and analyze their performance in your restaurant. It is important to pull your general manager and purchaser in on the breakdown to help you through the process of what stays and goes. Don’t forget to also consider what your waitstaff thinks since they will be the ones “selling” your menu to customers. By being on the front lines, your waitstaff are also helpful in gauging customer reaction and how often they convert to the new items.

Cafe Menu

Keep in mind, these menu analyses should be conducted once a year (at minimum) for price and twice a year for seasonal items. Revisiting old and new items will keep your restaurant on top of what the hot items really are and what’s working when you introduce seasonal items.

Go Crafty.

Changing your menu does not mean going back to square one, and it’s important to keep fan favorites around. If your restaurant is best known for its burgers, don’t replace them with poke bowls. But, what you could do is add a barrage of new toppings for your burgers. Add pineapple, mac and cheese, or a specialty sauce. Get creative! This will keep your burgers interesting and lessen the chance customers will grow tired of stagnant fare.

Digital World.

It’s easier now than it ever has been to let your customers know what to expect when they eat at your restaurants. According to OpenTable, “86 percent of diners regularly check out menus online before dining out”, which could make or break their decision. Use Facebook or your website to post your regular menu and hype new specials, allowing new and old customers alike to stay in the know about what they can expect when they make a trip.

Make it Special.

Another way you can switch up your menu without recreating the wheel is to add a specials list. This can be where your seasonal and new items are housed while leaving the rest of your menu as it is. By only changing up a handful of appetizers, entrees, and desserts, you can have a consistent purchasing strategy and only worry about oddball ingredients with what’s going on the special portion of your menu. It can also allow you a section to play with trends, without going all in.

Drink Seasons.

Changing up your menu should not be limited to only food items. A cocktail list is a great space to enhance your profits with seasonal or trendy items. Like with food, you don’t have to completely order new ingredients for these drinks, just add a splash of seasonal flavor. Add peppermint during the holidays, pumpkin or apple in the fall, or even more tropical fruits like pineapple or mango in the summer. People are more likely to shell out for the added expense of a seasonal drink over a dish to get in the “spirit of the season”, making the right seasonal cocktail lineup a must. If you don’t already have a revolving door of drinks, drink menus should be updated at least quarterly to give guests something new to try.

Varying your menu based can help bring in new customers but still maintain regulars. Online promotion, special lists, and rotating drink menus, along with regular menu analysis, can help your restaurant stay vibrant and profitable for years to come.

Summer Heat Sale

Summer is in full swing and your patio is being enjoyed by customers. As one of the first things customers notice about your business, your patio is your calling card to everyone that walks by. You want to send the right message to customers; One that says ‘Hey, come on in and enjoy a cool drink or great appetizer.’ It could be what propels them through your front door, instead of walking on by.

So if your outdoor area needs a little facelift, why not upgrade it for amazing prices by checking out our Summer Sale on outdoor furniture. We are offering incredible discounts on classic styles and new favorites. We have a variety of items: aluminum synthetic wicker, and poly lumber have all been discounted.

Worried about making sure that your outdoor space doesn’t look like it was put together with discount items? We have put entire collections on sale so that you can achieve the total look that you are going for.

All items are only available for a limited time and while in-stock. These items sell quickly, so act now to make your outdoor design dreams a come true all while staying in your budget.