A Hard Dose of Reality at NRA 2016

In May, I had the opportunity to attend the NRA Show’s first crowdsourced session Reality Gets Real with Jon Taffer & Chef Robert Irvine, two of the industry’s most recognizable television personalities.  As a huge fan of both of their shows, and as the marketing manager for East Coast Chair & Barstool, the national furniture sponsor of Bar Rescue, Season 4, I had been looking forward to this session since ...

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What product is your restaurant really selling?

We take a look at how you can carve out a specific niche in your local market and focus on your real restaurant product. Dining out is less about the food and more about the emotional reaction your customers have from the entire experience. Think about the whole picture and what your customers are expecting when they choose your bar or restaurant. This will help you capitalize on their ...

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